# Interactive Holiday Holiday installations are employing playful, interactive features. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-holiday ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Interactive Holiday trend? **Interactive Holiday:** The common nature of Christmas displays has led to brands and artists using interactive features in the installations or campaigns that they feature. Whether through the integration of tech or through playful events, brands are looking to create more authentic relationships with their consumers. This shift also serves the purpose of streamlining consumers' approach to holiday shopping, by giving them more incentive to shop in the areas the interactive displays are directed. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 13, 2018 to Oct 29, 2019 - Published: Nov 8, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Interactive Holiday trend ### Interactive Holiday Brands and artists are incorporating interactive features in holiday campaigns to create more authentic relationships with consumers. ### Toy-Discovering Holiday Campaigns Campaigns that mirror the unboxing-style videos that have become popular are gaining traction by allowing kids to test out multiple toys before purchase. ### Festive Blind Wine Tastings Blind wine tastings within visually confusing chambers tap into consumers' senses of taste and smell. ## What the Interactive Holiday trend means for industry ### For Retail Augmented Reality app integrations and toy discovering campaigns are transforming retail shopping experiences. ### For Food & Beverage Blind tastings increase sales through sensory cues that push consumers to switch from visual to gustatory preferences. ### For Marketing & Advertising Interactive ads, videos and installations encourage authentic relationships between brands and consumers. ## Workshop question How can your brand streamline consumer attention during holiday seasons? ## Trend signals for Interactive Holiday Trend score 3.5 out of 10, from popularity 61%, activity 36%, freshness 9%. - Popularity: 61% - Activity: 36% - Freshness: 9% ## Examples of the Interactive Holiday trend 4 featured examples from Dec 13, 2018 to Oct 29, 2019. - [Festive Blind Wine Tastings](https://www.trendhunter.com/trends/tasting-in-the-dark): Lidl is Hosting a Wine Tasting in the Dark for the Holidays (Category: Lifestyle) Implication: Retailers can explore hosting blind wine tastings and creating unique environments to attract customers and enhance their shopping experiences. - [Toy-Discovering Holiday Campaigns](https://www.trendhunter.com/trends/toy-lab): Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys (Category: Life-Stages) Implication: Implementing interactive experiences, like virtual play sessions, can help toy retailers increase engagement and build stronger relationships with their young customers. - [Festive AR Retail Experiences](https://www.trendhunter.com/trends/holiday-ar): Walmart's Holiday AR Lets Shoppers See Aisles Through a New Lens (Category: Tech) Implication: Incorporate augmented reality technology into brick-and-mortar stores to create innovative shopping experiences; - [Last-Minute Holiday Gift Shops](https://www.trendhunter.com/trends/skittles-last-minute): The Skittles Last Minute Gift Shop Prepares for Holiday Chaos (Category: Lifestyle) Implication: Retail businesses can open more last-minute gift shops or feature brand-specific gift items to increase sales during peak shopping seasons. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)