# Interactive Disposable Paper cups evolve into interactive consumer experiences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 1, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-disposable ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Interactive Disposable trend? **Interactive Disposable:** Becoming more than just a disposable product, paper goods are integrating features and designs that encourage consumer engagement. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product. ## The consumer insight behind the Interactive Disposable trend As many place a premium on novelty and entertainment, consumers seek out products that are highly interactive and engaging through gamification. By opting-in for such experiences, individuals are not only delighted by the hands-on novelty aspect, but they can also utilize the product in different settings for entertainment purposes. This builds on a stronger sense of aesthetics, leading consumers to feel unique. ## At a Glance - Evidence: 4 featured examples - Articles from: May 4 to Nov 3, 2018 - Published: Nov 1, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Interactive Disposable trend ### Interactive paper goods Paper goods are integrating features and designs that encourage consumer engagement. ### Gamification Consumers seek out products that are highly interactive and engaging through gamification. ### Digital connectivity Consumers are engulfed in a world that is strongly dependent on new innovations and one that is extremely competitive when it comes to marketing campaigns. ## What the Interactive Disposable trend means for industry ### For Packaging Innovative interactive packaging solutions could disrupt the way we think about traditional paper products such as cups. ### For Marketing and Advertising Gamification and digital connectivity can be used to create interactive, highly engaging marketing campaigns. ### For Event Planning and Decor Personalized, customizable paper goods have the potential to transform events and parties. ## Workshop question How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add? ## Trend signals for Interactive Disposable Trend score 6.1 out of 10, from popularity 88%, activity 86%, freshness 8%. - Popularity: 88% - Activity: 86% - Freshness: 8% ## Examples of the Interactive Disposable trend 4 featured examples from May 4 to Nov 3, 2018. - [Personalized Party Cup Decor](https://www.trendhunter.com/trends/omy-party-cups): These OMY Party Cups are Designed to Be Colored in and Customized (Category: Art & Design) Implication: Companies within the party supplies industry can explore opportunities to create customizable and personalized products. - [Digitally Connected Beverage Cups](https://www.trendhunter.com/trends/smart-cup): Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement (Category: Marketing) Implication: Opportunity for the food and beverage industry to enhance brand visibility and engage consumers through innovative packaging solutions. - [Interactive Origami Wrapping Papers](https://www.trendhunter.com/trends/origami-wrapping-paper): Ilovehandles' Gift Wrap is Fun, Engaging and Thoughtful (Category: Eco) Implication: Retailers can introduce interactive and sustainable gift wrapping products to create a unique customer experience. - [Interactive Paper Cups](https://www.trendhunter.com/trends/dixie-cup): Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App (Category: Life-Stages) Implication: Incorporate interactive packaging designs in the CPG industry, particularly for kid-focused products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)