# Interactive Crime Brands are launching true crime experiences with immersive elements. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 22, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-crime ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Interactive Crime trend? **Interactive Crime:** As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to enhance the experience through various immersive features, whether that be problem-solving games, interactive maps, or something else. ## The consumer insight behind the Interactive Crime trend Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 7 to Jun 11, 2020 - Published: Jun 22, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Interactive Crime trend ### Interactive True Crime Experiences As the true crime genre gains more popularity, creators are enhancing the experience through various interactive features which offer users more immersive opportunities. ### Math-Powered Crime Dramas Interactive crime dramas are becoming more popular with viewers who want deeper immersion within the storyline and math-powered games are a way to provide an entertaining experience while offering a pedagogical element. ### Supplementing Content with Interactive Features Content creators are including supplementary interactive features like interactive maps and behind-the-scenes videos to offer their audience a more engaging experience when consuming true crime content. ## What the Interactive Crime trend means for industry ### For Entertainment Industry The entertainment industry can leverage true crime interactive experiences featuring problem-solving games and other interactive elements to offer more unique and meaningful content for audiences. ### For Education Industry The education industry can take inspiration from math-powered crime dramas to create new engaging and educational content for students. ### For Marketing Industry Interactive true crime content can be used by marketers to create engaging and interactive games for brands to connect with their audiences through creative storytelling. ## Workshop question What interactive feature/s could you include into your product/service in order to enhance consumer experience? ## Trend signals for Interactive Crime Trend score 3.5 out of 10, from popularity 61%, activity 37%, freshness 9%. - Popularity: 61% - Activity: 37% - Freshness: 9% ## Examples of the Interactive Crime trend 4 featured examples from Apr 7 to Jun 11, 2020. - [Interactive Crime Scene Maps](https://www.trendhunter.com/trends/crime-scene-map): The Sneak Podcast Supplements the Experience with Special Features (Category: Marketing) Implication: Podcasting platforms can leverage interactive crime scene maps and supplementary features to create more immersive and engaging experiences for true-crime enthusiasts. - [Interactive True Crime Podcasts](https://www.trendhunter.com/trends/interactive-true-crime-podcast): Solve Uses Snapchat and Instagram to Supercharge Its Stories (Category: Pop Culture) Implication: Media and Entertainment companies can leverage interactive podcasts and true crime content to attract new audiences and create differentiated offerings that cater to consumer dema… - [Evidence-Based Interactive Viewing Experiences](https://www.trendhunter.com/trends/interactive-viewing-experience): CBC All Access' Interrogation is a Non-Linear Show (Category: Pop Culture) Implication: Streaming services have an opportunity to create more engaging and interactive viewing experiences, leading to increased subscriber retention and acquisition. - [Math-Powered Interactive Crime Dramas](https://www.trendhunter.com/trends/math-puzzle): Murder by Numbers Employs Math Puzzles to Solve Crimes (Category: Marketing) Implication: Interactive crime dramas like 'Murder by Numbers' present an opportunity for innovators in the entertainment industry to develop more immersive and engaging content. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)