# Interactive Aisle Stores leverage tech-infused displays to provide information and recommendations. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 13, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/interactive-aisle ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Interactive Aisle trend? **Interactive Aisle:** As retailers continue to integrate elements of engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays. Such displays not only provide information about products but make recommendations for each consumer that interacts with the display. ## The consumer insight behind the Interactive Aisle trend Personalization within brick-and-mortar retail spaces comes as consumers are increasingly turning to the e-commerce industry to meet their various needs. Today, for consumers to be motivated to enter retailers, they require that these spaces offer them the same level of comfort and customization that online shopping does. The flexibility and convenience that consumers have with shopping online is only matched by retailers that prioritize in-store experiences and technologies. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 2, 2018 to Apr 3, 2019 - Published: Feb 13, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Interactive Aisle trend ### Tech-Infused Displays in Retail As retailers seek to integrate engagement into brick-and-mortar stores, there has been an increase in the use of tech-infused displays, offering personalization and customized shopping experiences. ### Interactive POS Displays Sophisticated POS displays leverage the integration of digital and physical to create immersive shopping experiences and enhance the traditional brick-and-mortar experience. ### AI-powered Voice-Activated Shopping Assistants Smart speakers and voice-activated assistants are being integrated into retail environments, offering a more seamless integration of the online shopping experience into brick-and-mortar establishments. ## What the Interactive Aisle trend means for industry ### For Retail The integration of tech-infused displays and online personalization technologies can give retailers the ability to personalize the shopping experience, creating more immersive shopping experiences and offering the possibility of increased profitability. ### For Consumer Electronics Companies producing POS displays, voice-activated shopping assistants, and display technologies will benefit from the demand for advanced retail solutions that have the potential to enhance the in-store shopping experience. ### For Cosmetics The use of interactive at-shelf displays and personalization technologies, giving customers the opportunity to try products before purchasing, has the potential to revolutionize the cosmetics industry. ## Workshop question Consider how your brand could leverage technology to provide more information and recommendations to your consumer. ## Trend signals for Interactive Aisle Trend score 5.0 out of 10, from popularity 83%, activity 59%, freshness 8%. - Popularity: 83% - Activity: 59% - Freshness: 8% ## Examples of the Interactive Aisle trend 5 featured examples from Oct 2, 2018 to Apr 3, 2019. - [Digitally Interactive POS Displays](https://www.trendhunter.com/trends/interactive-pos-display): Johnson & Johnson's Multi-Brand Marketing Wall is Informative (Category: Marketing) Implication: Retailers can leverage digitally interactive POS displays to attract and engage customers, providing a more interactive and informative shopping experience. - [Voice-Activated Shopping Assistants](https://www.trendhunter.com/trends/smart-aisle): In BevMo! Stores, 'Smart Aisle' Offers Product Recommendations (Category: Business) Implication: The retail industry can benefit from using voice-activated assistants to help customers find and purchase the products they want. - [In-Store Hair-Coloring Tools](https://www.trendhunter.com/trends/virtual-shade-selector): Garnier Created an At-Shelf Version of Its Virtual Shade Selector (Category: Tech) Implication: The trend of at-shelf virtual product selectors and in-store display screens is highly relevant to the beauty and cosmetics industry, where customers often need to try out product… - [Connected Hair Product Displays](https://www.trendhunter.com/trends/perch-bumble-bumble): This Perch Bumble & bumble Display Boasts Product Info and Samples (Category: Business) Implication: The retail industry can leverage immersive retail displays and digital touchscreen technology to enhance the customer experience. - [Interactive Fragrance Displays](https://www.trendhunter.com/trends/experience-with-fragrance): Macy's is Introducing a Dynamic In-Store Experience with Fragrance (Category: Marketing) Implication: Disruptive Innovation Opportunity: Transform the fragrance retail industry by incorporating interactive displays and personalized recommendations to enhance the consumer experienc… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)