# Intentional Aphrodisiac Brands in the food and bev space take advantage of aphrodisiac ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/intentional-aphrodisiac ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Intentional Aphrodisiac trend? **Intentional Aphrodisiac:** Certain ingredients are believed to be natural aphrodisiacs. Brands are taking advantage of this by using said ingredients in packaged food and beverage items. This provides more novelty and experimentation to curious consumers. ## The consumer insight behind the Intentional Aphrodisiac trend Modern-day foodies are being drawn to products that offer them multiple experiential benefits–in even the unlikeliest of areas. Millennials and Gen Z, in particular, have grown up much more liberal and open to non-traditional food consumption -- this is reflected in other categories, such as fashion or music, as well. Thus, a desire for more products and services that cater to that adventurousness is on the rise. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 27, 2017 to Jan 29, 2019 - Published: Aug 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Intentional Aphrodisiac trend ### Aphrodisiac food and beverage trend Brands are using natural aphrodisiac ingredients in food and beverage products to cater to adventurous consumers. ### Herbal-infused alcohol trend Alcohol brands are infusing seductive herbs into their products to promote intimacy and sensuality. ### Limited-edition product trend Brands are launching limited-edition products that cater to holidays or milestones to renew attention on their products. ## What the Intentional Aphrodisiac trend means for industry ### For Food and Beverage Food and beverage brands can leverage natural aphrodisiac ingredients to create unique and exotic products that cater to adventurous consumers. ### For Alcohol Alcohol brands can create new products infused with seductive herbs to promote intimacy and sensuality among consumers. ### For Packaged Goods Packaged goods brands can promote their products by launching limited-edition versions for holidays, milestones, and other special occasions. ## Workshop question Consider an additional benefit or experience your brand could add to its product/service. ## Trend signals for Intentional Aphrodisiac Trend score 3.2 out of 10, from popularity 47%, activity 42%, freshness 8%. - Popularity: 47% - Activity: 42% - Freshness: 8% ## Examples of the Intentional Aphrodisiac trend 5 featured examples from Nov 27, 2017 to Jan 29, 2019. - [Strawberry Cream Liqueurs](https://www.trendhunter.com/trends/baileys-strawberries-cream): Baileys Strawberries & Cream is Launching as a Limited-Edition Flavor (Category: Lifestyle) Implication: Companies can continue exploring different flavors and ingredients to appeal to consumers and their changing tastes. - [Anniversary-Edition Gin Labels](https://www.trendhunter.com/trends/city-of-london-distillery): City of London Distillery Redid Its Look to Celebrate a Milestone (Category: Lifestyle) Implication: Distilleries can take advantage of the opportunity to redesign their labels and enhance their branding to target a higher-end market. - [Aphrodisiac Potato Chips](https://www.trendhunter.com/trends/valentines-day-flavor): Tyrrells Launched a Special Honey and Chili Valentine's Day Flavor (Category: Lifestyle) Implication: The snack food industry can leverage unique flavor offerings to stand out in the market and tap into the growing demand for innovative and adventurous snacks. - [Sensually Inspired Liqueurs](https://www.trendhunter.com/trends/easyrhino-and-pinkkitty): EasyRhino and PinkKitty Use Natural Herbs to Create Aphrodisiac Drinks (Category: Lifestyle) Implication: Distilleries can incorporate natural aphrodisiacs to create specialty spirits and liqueurs that offer a unique and alluring experience. - [Botanical Wellness Bars](https://www.trendhunter.com/trends/the-alchemists-kitchen): 'The Alchemist's Kitchen' Serves Botanical Elixirs and Plant-Based Food (Category: Lifestyle) Implication: Industry can offer personalized wellness solutions through botanical elixirs and plant-based food that target specific states of being. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)