# Integrated Therapy "Sound therapy" functions are integrated into day-to-day items and rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 31, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/integrated-therapy ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Integrated Therapy trend? **Integrated Therapy:** With the growth of "sound therapy" apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being integrated into everyday rituals. Whether for sleep or for boosting productivity, sound therapy-integrated products are designed with the aim of enhancing consumers' lives. ## The consumer insight behind the Integrated Therapy trend Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 15, 2018 to Jan 28, 2020 - Published: Jan 31, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Integrated Therapy trend ### Sound Therapy-Integrated Products With the rise of 'sound therapy' apps, sound therapy is now being integrated into everyday rituals, specifically for sleep and productivity enhancement. ### Importance of Mental Health-Boosting Routines Today's North American consumer has an increased awareness of integrating mental health-boosting routines into their lives, causing a rise in micro and macro solutions that prioritize their health both physically and mentally. ### Therapeutic VR Experiences As VR technology continues to advance, curated therapeutic VR experiences are being created as a solution for those who may have a fear of flying. ## What the Integrated Therapy trend means for industry ### For Home and Lifestyle Business professionals in the home and lifestyle industry can focus on sound therapy concepts, like the Intellibed Sleep Genius Smart Base, to enhance rest periods. ### For Travel and Tourism With the integration of therapeutic VR experiences in-flight, the travel and tourism industry can cater to passengers who experience flight anxiety. ### For Childhood Development In the childhood development industry, night lights like the Hatch Baby Rest Night Light can be developed with connectivity capabilities to promote healthy sleep patterns. ## Workshop question How could your brand better prioritize the mental health of its customers or employees? ## Trend signals for Integrated Therapy Trend score 5.2 out of 10, from popularity 78%, activity 71%, freshness 9%. - Popularity: 78% - Activity: 71% - Freshness: 9% ## Examples of the Integrated Therapy trend 4 featured examples from Jun 15, 2018 to Jan 28, 2020. - [Sound Therapy Smart Beds](https://www.trendhunter.com/trends/intellibed-sleep-genius-smart-base): The Intellibed Sleep Genius Smart Base Helps Lull Users to Sleep (Category: Art & Design) Implication: Innovative sleep technology can be incorporated into furniture design, creating smart beds that offer enhanced comfort and relaxation. - [Noise Pollution-Neutralizing Devices](https://www.trendhunter.com/trends/lectrofan): The 'LectroFan' Makes Any Space Prime for Rest or Relaxation (Category: Lifestyle) Implication: There are disruptive innovation opportunities within consumer electronics for companies developing noise pollution-neutralizing devices. - [Multifunctional Childhood Nightlights](https://www.trendhunter.com/trends/hatch-baby-rest-night-light): The Hatch Baby Rest Night Light Helps Kids Rest Easy (Category: Life-Stages) Implication: The Hatch Baby Rest Night Light is a disruptive innovation opportunity in the children's sleep assistive devices industry. - [VR Flight Entertainment](https://www.trendhunter.com/trends/inflight-vr): British Airways Will Trial In-Flight VR for First Class Passengers (Category: Tech) Implication: The airline industry has an opportunity to innovate by providing in-flight VR entertainment, particularly for first class passengers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)