# Integrated Fitness Existing fitness accessories are accelerated with tracking abilities. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/integrated-fitness ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Integrated Fitness trend? **Integrated Fitness:** Providing consumers with increased value, brands are debuting fitness products with health-tracking abilities built into their design. This not only helps create more buzz around these products, but has the added selling point of allowing consumers to reduce the overall amount of products needed to meet their fitness and health goals. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 22 to Oct 4, 2016 - Published: Nov 14, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Integrated Fitness trend ### Integrated Fitness Brands are debuting fitness products with health-tracking abilities built into their design to reduce the overall amount of products needed to meet their fitness and health goals. ### Health Tracking Headphones Fitness tracking capabilities such as the ability to track your heart rate combined with headphones delivers an efficient and effective accessory for active individuals. ### Keyring Health Trackers Developments in health trackers no longer constrain users from achieving accurate health monitoring on-the-go with keyring-size health tracker systems. ## What the Integrated Fitness trend means for industry ### For Healthcare and Fitness Wearables There is a growing need and market for wearable health technologies that integrates fitness with seamless tracking and monitoring capabilities. ### For Sports Technology Manufacturers and developers continue to innovate sports technology with headphones, glasses, and body-wearable technologies incorporating fitness tracking capabilities that enhance athletes' performance. ### For Wearable Electronics Manufacturing The demand for smaller, compact, and smarter-designed wearables is increasing, encouraging innovators to develop products like keyring-size health trackers that are practical and give users an effortless experience. ## Workshop question How could you combine your brand's offering with a typical item that your target consumer already owns? ## Trend signals for Integrated Fitness Trend score 4.4 out of 10, from popularity 71%, activity 52%, freshness 8%. - Popularity: 71% - Activity: 52% - Freshness: 8% ## Examples of the Integrated Fitness trend 4 featured examples from Aug 22 to Oct 4, 2016. - [Medical Fitness-Tracking Headphones](https://www.trendhunter.com/trends/sport-pulse-special-edition): 'Sport Pulse' Special Edition Headphones Send Data to Doctors (Category: Lifestyle) Implication: Headphones capable of streaming real-time workout data to Doctor's TrainerMD dashboards presents an opportunity for the healthcare industry to advance its medical diagnoses and tr… - [Workout-Monitoring Headphones](https://www.trendhunter.com/trends/sport-headset): The Jabra Elite Sport Headset Keeps Track of Heart Rate and More (Category: Tech) Implication: The fitness technology industry can leverage wearable earbuds with health tracking capabilities to enhance the workout experience. - [AI Fitness-Tracking Sunglasses](https://www.trendhunter.com/trends/sport-sunglasses): The Oakley 'Radar Pace' Sport Sunglasses are Feature-Rich (Category: Lifestyle) Implication: Disruptive innovation opportunity: Merge technology with sportswear and accessories to create smart fitness trackers. - [Keyring Health Trackers](https://www.trendhunter.com/trends/keyring-health-tracker): The soltrackr+ Offers Portable Heart Rate and Vitamin Monitoring (Category: Lifestyle) Implication: The wearable technology industry can capitalize on the trend of developing portable health tracking devices to expand their product offerings and attract health-conscious consumer… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)