# Integrated Fashion Fashion brands adapt to reflect the ubiquity of technology. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 11, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/integrated-fashion ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Integrated Fashion trend? **Integrated Fashion:** The fashion industry is becoming increasingly considerate of consumers' relationship with technology. Many fashion brands have gone as far as to accommodate consumers' tech usage with garments specifically designed to discreetly carry and even charge devices on-the-go. This forward-thinking shift speaks to the importance of understanding, and acting upon, the pivotal lifestyle changes of consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 2 to Sep 16, 2015 - Published: Nov 11, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Integrated Fashion trend ### Functional Design Fashion brands craft garments specifically designed to discreetly carry and even charge devices on-the-go ### Wearable Tech Fashion designers create products that incorporate technology, such as battery packs and solar panels, adding a technological edge to clothing and accessories ### Urban Lifestyle Fashion companies create comfortable yet stylish clothing and accessories for the modern urban professional who is always on-the-go ## What the Integrated Fashion trend means for industry ### For Fashion Industry Designing clothing specifically for the needs of technology users creates a new market for functional and fashionable garments ### For Technology Industry Integrating technology into fashion creates opportunities for innovation and collaboration between fashion and tech companies ### For Outdoor Industry Fashion designers incorporate functionality into outdoor clothing to create durable and convenient wearable technology that is perfect for outdoor enthusiasts and professionals ## Workshop question How are outside industries impacting your own and how can you adapt? ## Trend signals for Integrated Fashion Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%. - Popularity: 54% - Activity: 61% - Freshness: 8% ## Examples of the Integrated Fashion trend 5 featured examples from Sep 2 to Sep 16, 2015. - [Rugged Technology Rucksacks](https://www.trendhunter.com/trends/timbuk2-walker-backpack): The Timbuk2 Walker Backpack is Prepared to Protect During Your Commute (Category: Fashion) Implication: Innovating functional fashion accessories that cater to the needs of urban adventurers without sacrificing style. - [Tech-Focused Fall Fashions](https://www.trendhunter.com/trends/acronym-2015-fallwinter-collection): The ACRONYM 2015 Fall/Winter Collection is Darkly Futuristic (Category: Fashion) Implication: Fashion brands can experiment with new materials and styles showcasing the utilitarian aesthetic. - [Solar-Powered Parkas](https://www.trendhunter.com/trends/solar-parka): This Fashionable Solar Parka Boasts Hip Pockets That Double as Phone Chargers (Category: Eco) Implication: The fashion industry can explore the incorporation of wearable technology and eco-friendly materials to create innovative and sustainable products like the solar parka. - [Utilitarian Tech Coats](https://www.trendhunter.com/trends/premium-jacket): This Premium Jacket Rethinks Pocket Sizes and is Perfect for Creatives (Category: Fashion) Implication: The fashion industry has the opportunity to develop functional clothing that meets the needs of individuals who frequently carry electronic devices. - [Battery-Powered Blazers](https://www.trendhunter.com/trends/smart-blazer): This Smart Blazer is Stylish and High-Tech with a Front Pocket Charger (Category: Tech) Implication: The fashion industry can explore opportunities to incorporate technology and sustainability into their clothing designs. ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)