# Integrated Audio Seeking functionality, consumers turn to audio-embedded fashion for convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 12, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/integrated-audio ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Integrated Audio trend? **Integrated Audio:** While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 3 to Dec 2, 2013 - Published: Jun 12, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Integrated Audio trend ### Wearable Technology The integration of useful tech in clothing and accessories creates a rise in demand for wearable technology. ### Convenience Incorporating technology into everyday items creates convenience for consumers. ### Wireless Connectivity The introduction of wireless connectivity allows for a new level of ease and accessibility in using technology. ## What the Integrated Audio trend means for industry ### For Fashion Fashion industries can incorporate technology in clothing, creating more functional and useful products. ### For Audio Devices Audio device producers can integrate their technology in accessories and create new and useful products. ### For Sportswear Sportswear industries can incorporate technology in their products creating more convenient solutions for consumers during physical activities. ## Trend signals for Integrated Audio Trend score 3.5 out of 10, from popularity 54%, activity 43%, freshness 8%. - Popularity: 54% - Activity: 43% - Freshness: 8% ## Examples of the Integrated Audio trend 6 featured examples from Feb 3 to Dec 2, 2013. - [Headphone-Integrated Hats](https://www.trendhunter.com/trends/headphoneintegrated-hats): The Hi-Hat is a Knitted Toque That Has Built-In Headphones for Easy Use (Category: Tech) Implication: The integration of technology into winter wear creates disruptive innovation opportunities for fashion brands to provide tech-savvy consumers with versatile and efficient accessor… - [Built-In Speaker Boots](https://www.trendhunter.com/trends/bloom-fm-bluetooth-wellies): The Bloom FM Bluetooth Wellies Take Singing In the Rain to the Next Level (Category: Fashion) Implication: Fashion brands have the opportunity to incorporate technology into their designs, creating unique and functional products. - [Customizable MP3 Necklaces](https://www.trendhunter.com/trends/ipod-nano-accessories): Digems are iPod Nano Accessories that Double as Jewelry (Category: Fashion) Implication: The wearable electronics industry has the potential to capitalize on the trend of customizable jewelry-like accessories that integrate technology. - [Speaker-Infused Purses](https://www.trendhunter.com/trends/speaker-messenger-bag): The Speaker Messenger Bag Can Play Your Favorite Tunes While On-The-Go (Category: Fashion) Implication: The fashion accessories industry can explore incorporating audio technology into products like purses and bags, offering consumers convenient and stylish ways to enjoy music. - [Wireless Beat-Blasting Beanies](https://www.trendhunter.com/trends/soundcloud-music): Turn Up Your SoundCloud Music and Rock Out with This Wireless Toque (Category: Lifestyle) Implication: Potential for disruptive innovation in the consumer electronics industry with the development of wireless audio accessories. - [Concealed Smartphone-Holding Shirts](https://www.trendhunter.com/trends/the-wtfshirt): The 'WTFShirt' Will Keep Your iPhone Safe at all Times (Category: Tech) Implication: The fashion industry can tap into the market of smartphone-infused clothing by incorporating technology into their designs. ## Recent trend clusters - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) - [Guided Autonomy](https://www.trendhunter.com/protrends/guided-autonomy) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)