# In-Suite Amenity The hospitality industry offers hyper-convenience for fitness-driven consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 11, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/insuite-amenity ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the In-Suite Amenity trend? **In-Suite Amenity:** Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently leveraging that technology to create convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 24, 2015 to Apr 27, 2018 - Published: Jul 11, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Suite Amenity trend ### In-Room Fitness Equipment Hotels and Resorts are installing fitness equipment in guest rooms to enable guests to keep up with their workout routines while traveling. ### Health-Focused Hotels Hotels are providing comprehensive wellness offerings for their guests, including health videos, nutritional foods, personal trainers, and spa facilities. ### Travel Health and Wellness The travel industry is focusing on health-conscious, fitness-driven travelers and providing travel experiences and facilities tailored to their needs and preferences. ## What the In-Suite Amenity trend means for industry ### For Hospitality Industry Hotels and Resorts are leading the way in recognizing the needs and preferences of health-conscious travelers and are adopting innovative trends designed to improve and personalize their experience. ### For Fitness and Wellness Industry Fitness and wellness companies are partnering with hotels and resorts to offer fitness equipment, training, and nutrition services to guests and travelers. ### For Travel Industry The travel industry is focusing on travelers' health and wellness preferences by offering healthier food options, fitness facilities, activity-based tours, and other wellness programs. ## Workshop question How can you curate your offerings to solve for the increasing demand of hyper-convenience? ## Trend signals for In-Suite Amenity Trend score 3.0 out of 10, from popularity 43%, activity 39%, freshness 8%. - Popularity: 43% - Activity: 39% - Freshness: 8% ## Examples of the In-Suite Amenity trend 6 featured examples from Jun 24, 2015 to Apr 27, 2018. - [Workout-Ready Hotel Rooms](https://www.trendhunter.com/trends/hotel-gym): Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite (Category: World) Implication: The hospitality industry is incorporating in-room fitness amenities and personalized workout programs to enhance the guest experience. - [Fitness-Focused Cruises](https://www.trendhunter.com/trends/blue-world): Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips (Category: Lifestyle) Implication: Opportunity for travel companies to cater to health-conscious individuals and provide unique fitness-focused cruise experiences. - [Hotel Fitness Initiatives](https://www.trendhunter.com/trends/travel-and-fitness): The Epiphany Hotel Encourages Travel and Fitness with Jawbone (Category: World) Implication: The hospitality industry can leverage fitness tracking packages to attract health-conscious travelers and offer unique experiences. - [Health-Focused Hotel Experiences](https://www.trendhunter.com/trends/health-focused-hotel): Mandarin Oriental Provides Access to Grokker Health Videos (Category: Lifestyle) Implication: The hospitality industry can benefit from incorporating health-focused initiatives to enhance guest experiences and drive business growth. - [Pre-Flight Fitness Classes](https://www.trendhunter.com/trends/active-living-room): The Sydney Airport's Active Living Room Helps Travelers Stay Fit (Category: Lifestyle) Implication: With the rise of health and wellness trends, airport and travel companies can innovate and differentiate themselves by adding in-airport fitness studios and wellness programs to i… - [In-Suite Stationary Bikes](https://www.trendhunter.com/trends/stay-fit-while-traveling): Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling (Category: Lifestyle) Implication: Opportunities exist for hospitality brands to offer differentiated and personalized fitness experiences to guests, leading to greater customer satisfaction and loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)