# Instructive Consumption Online cooking tutorials reflect a generation reliant on convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 22, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instructive-consumption ## Key Figures - Trend score: 3.4/10 - Evidence articles: 8 ## What is the Instructive Consumption trend? **Instructive Consumption:** As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 13, 2013 to May 26, 2015 - Published: Apr 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Instructive Consumption trend ### Online Tutorial Culture The rise of efficient online tutorial culture is disrupting traditional teaching methods, giving rise to more experimentation and accessibility in areas like cooking and baking. ### Social Media Food Instructionals Social media platforms are increasingly providing a source of inspiration for foodies and cooking enthusiasts, driving innovative food concepts such as social media-themed cakes. ### Live Video Chat Cooking Tips Live cooking video chat platforms are disrupting traditional methods of acquiring culinary knowledge, providing immediate and professional advice from home chefs. ## What the Instructive Consumption trend means for industry ### For Food Content Creation This trend is ideal for businesses that create and produce food content, presenting an opportunity to feature unique and engaging tutorial videos. ### For Digital Platforms and Social Media Industries focused on digital content creation or social media marketing can leverage the growing space of unique and captivating food instructional content on platforms like Youtube and Instagram. ### For Food Delivery Services The disruption of traditional teaching methods for cooking and baking presents opportunity for delivery companies to incorporate unique and creative dishes made popular by the online tutorial culture. ## Trend signals for Instructive Consumption Trend score 3.4 out of 10, from popularity 56%, activity 37%, freshness 8%. - Popularity: 56% - Activity: 37% - Freshness: 8% ## Examples of the Instructive Consumption trend 8 featured examples from Feb 13, 2013 to May 26, 2015. - [DIY LEGO Gummies](https://www.trendhunter.com/trends/homemade-toy-candies): This Recipe for Homemade Toy Candies Lets You Stack and Snack (Category: Art & Design) Implication: The confectionery industry can explore the production of customizable toy candies to engage with consumers and tap into nostalgia-driven markets. - [Social Media Dessert Instructionals](https://www.trendhunter.com/trends/cake-tutorial): Ann Reardon's Cake Tutorials Honor a Variety of Platforms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop a line of pre-packaged social media-themed desserts for retail, targeting the growing trend of food and social media convergence. - [Bacon Burger Buns](https://www.trendhunter.com/trends/bacon-burger): This Burger Substitutes a Traditional Bread Bun for Strips of Bacon (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of protein-rich alternatives and carb-free options to cater to changing dietary preferences and offer unique and innovative… - [Scrambled Boiled Egg Tutorials](https://www.trendhunter.com/trends/nighthawkinlight-how-to-scramble): The Nighthawkinlight How to Scramble Video Changes Up Cooking (Category: Lifestyle) Implication: Restaurants and food manufacturers can apply inventive techniques to create new products and dishes. - [Sweet-Savory Snack Tutorials](https://www.trendhunter.com/trends/homemade-cheezits): The Homemade Cheez-Its Work in Diverse Flavors (Category: Lifestyle) Implication: Innovation opportunities for creating customizable, healthier and unique snacks for consumers. - [Video Cooking Tip Platforms](https://www.trendhunter.com/trends/cooking-videos): TalkToChef Offers Professional Kitchen Advice Via Live Cooking Videos (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore how the use of augmented reality can enhance the dining experience by providing interactive menus or visual representations of dishes. - [Artful Mosaic Sushi Tutorials](https://www.trendhunter.com/trends/how-to-make-mosaic-sushi): ‘Sorted Food’ Shares a Tutorial on How to Make Mosaic Sushi (Category: Lifestyle) Implication: Innovative sushi dishes and tutorials can create opportunities for restaurants, food trucks, and catering businesses to expand their offerings and reach new customers. - [Crustacean Consumption Tutorials](https://www.trendhunter.com/trends/how-to-shuck-oysters): The How To: Shuck Oysters Video Masters Seafood Consumpton (Category: Special) Implication: Opportunity to develop online courses or platforms for teaching seafood consumption techniques to a wider audience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)