# In-Store Techification Brands mimic online shopping in storefronts with smart product integration. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 19, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instore-techification ## Key Figures - Trend score: 5.0/10 - Evidence articles: 8 ## What is the In-Store Techification trend? **In-Store Techification:** As consumers continue to receive constant stimulation from smartphones and tablets, the in-person experience is becoming less desired in retail with more brands implementing tech into the storefront shopping experience than ever. The no-pressure solutions make retail more approachable for consumers who wish to shop uninterrupted, yet still demand a personalized experience. The approach makes a connection to the simplicity associated with online shopping, but offers the instant gratification of receiving a product immediately after purchase. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 8, 2014 to Mar 4, 2015 - Published: Feb 19, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the In-Store Techification trend ### In-Store Techification As consumers receive constant stimulation from smartphones and tablets, retailers are implementing tech through the storefront shopping experience with no-pressure solutions making retail more approachable for consumers who wish to shop uninterrupted. ### Projected Design Previews Augmented reality technology is being used to project real-time upholstery and furniture onto showroom items helping consumers select items that better fit their tastes before making a purchase. ### E-Ink Retail Tags Digital pricing displays are being used in place of paper tags to show an item's description, cost, item number and barcode, saving paper and time. ## What the In-Store Techification trend means for industry ### For Retail Technology Retailers with an online presence are increasingly integrating technology into physical stores, including the use of digital retail showrooms and in-store tech to mimic online shopping. ### For Personalized Marketing Beacons and apps able to personalize marketing to potential customers that are equipped with a VIP key are becoming more common in the retail industry. ### For Tech Integration Industry professionals include Dutch and American designers and technology companies that incorporate hardware and software development, infrastructure management, cloud services, artificial intelligence and machine learning in their areas of expertise. ## Trend signals for In-Store Techification Trend score 5.0 out of 10, from popularity 84%, activity 57%, freshness 8%. - Popularity: 84% - Activity: 57% - Freshness: 8% ## Examples of the In-Store Techification trend 8 featured examples from Jan 8, 2014 to Mar 4, 2015. - [Anti-Theft Tablet Display Stands](https://www.trendhunter.com/trends/ivy-tablet-display): The IVY Open Tablet Display Recently Launched at CES 2014 (Category: Business) Implication: Techtive BV's IVY Display tablet presents a disruptive innovation opportunity for technology manufacturers to design new and creative product displays and anti-theft solutions. - [Projected Design Previews](https://www.trendhunter.com/trends/furniture-shopping): The Smart Projection Device Helps With Upholstery and Furniture Shopping (Category: Business) Implication: The use of augmented reality and real-time upholstery projections can revolutionize online furniture shopping and enhance the customer's online shopping experience. - [Digital Product Showrooms](https://www.trendhunter.com/trends/product-showroom): Made.com's Display Shows Off Items Available Online and In-Store (Category: Business) Implication: Improving the in-store and online shopping experience for furniture customers through interactive showrooms. - [Pharmacy Beacon Technology](https://www.trendhunter.com/trends/duane-reade-app): The Duane Reade App Vastly Improves Customer's In-Store Experience (Category: Tech) Implication: The integration of iBeacon Bluetooth technology and personalized features in the Duane Reade app presents disruptive innovation opportunities for the retail industry to enhance th… - [Hi-Tech Product Placements](https://www.trendhunter.com/trends/tesco-store): The Tesco Stores Introduce Image Recognition Technology for Shelves (Category: Tech) Implication: Retailers can leverage image recognition technology to optimize product placement and enhance the customer shopping experience. - [Personalized Loyalty Keychains](https://www.trendhunter.com/trends/retail-loyalty): Physical Cookie Brings the Web's Best to Brick and Mortar Shopping (Category: Business) Implication: Physical-Digital integration technologies and personalized loyalty programs can offer retailers new ways to engage customers and compete with e-commerce. - [Digital Retail Showrooms](https://www.trendhunter.com/trends/digital-retail-showroom): Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam (Category: Business) Implication: Digital showrooms have the potential to disrupt the fashion retail industry by merging technology and traditional shopping experiences. - [E-Ink Retail Tags](https://www.trendhunter.com/trends/retail-tags): Sainsbury's Uses Digital Displays to Automatically Update Prices (Category: Business) Implication: The retail industry can benefit from adopting e-ink retail tags to streamline pricing updates and enhance customer experience. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)