# In-Store Refill In-store refill stations for personal care brands are becoming more popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 31, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instore-refill ## Key Figures - Trend score: 6.2/10 - Evidence articles: 9 ## What is the In-Store Refill trend? **In-Store Refill:** With more personal care businesses marketing their brands' "refillable product" business models, some brands are making the process of refilling products much easier with in-store refill stations that cut out the need to mail back empty packaging before receiving refills. ## The consumer insight behind the In-Store Refill trend As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. Businesses that are able to help consumers' reduce their environmental impact with minimal effort on their part will be increasingly in-demand as climate change worsens. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 28, 2020 to Nov 28, 2023 - Published: Jul 31, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Store Refill trend ### In-Store Refill As sustainability becomes important to more consumers, they're turning to brands that make being sustainable easier. ### Zero-Waste Beauty Hubs Brands that offer package-free and refillable products while educating consumers about sustainability will be highly valued. ### Refillable Skincare Fountains As consumers become more concerned about hygiene and safety, businesses with innovative, hygienic refill systems may gain a competitive edge. ## What the In-Store Refill trend means for industry ### For Personal Care and Cosmetics Brands offering sustainable, refillable products with in-store refill stations may disrupt the personal care and cosmetics industry by catering to eco-conscious consumers. ### For Retail Retailers that offer refill stations for personal care products may appeal to eco-minded consumers and pioneer a new retail category. ### For Packaging and Recycling Innovative and eco-friendly solutions to packaging and recycling waste will be in high demand as sustainability becomes a larger priority for businesses and consumers alike. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for In-Store Refill Trend score 6.2 out of 10, from popularity 86%, activity 83%, freshness 19%. - Popularity: 86% - Activity: 83% - Freshness: 19% ## Examples of the In-Store Refill trend 9 featured examples from Aug 28, 2020 to Nov 28, 2023. - [Zero-Waste Beauty Hubs](https://www.trendhunter.com/trends/aromatica-zero-station): AROMATICA ZERO STATION is a Sustainable Space in South Korea (Category: Eco) Implication: Beauty and personal care industry can benefit from creating sustainable beauty products and zero-waste stores that cater to eco-conscious customers while promoting environmental s… - [Body Care Refill Stations](https://www.trendhunter.com/trends/store-refill): The Body Shop's Store Refill Scheme Supports a Circular Economy (Category: Eco) Implication: Retailers can implement refill stations and recycling programs to reduce waste, create a more circular economy, and appeal to environmentally conscious consumers, as The Body Shop… - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station): The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup (Category: Eco) Implication: The perfume industry is embracing the concept of refillable fragrances, offering opportunities for brands to innovate and cater to environmentally conscious consumers. - [Kibble Refill Stations](https://www.trendhunter.com/trends/kibble-refill): Canidae Offers Eco-Friendly Refills at Select Petco Pet Care Centers (Category: Eco) Implication: Pet food companies can innovate by creating refillable and eco-friendly packaging for their products. - [Shower Gel Refill Stations](https://www.trendhunter.com/trends/refill-station): These Stations Replenish Bottles of Nivea Creme Soft or Creme Sensitive (Category: Eco) Implication: The personal care industry can capitalize on the refill station trend by offering sustainable and convenient solutions to consumers while reducing plastic waste. - [Body Care Refill Stations](https://www.trendhunter.com/trends/the-body-shop-launched): The Body Shop Launched Refill Stations in 400 Stores Around the World (Category: Eco) Implication: The personal care industry has a significant opportunity to reduce plastic waste by adopting refillable and sustainable packaging alternatives, which can help differentiate brands… - [Low-Waste Shopping Solutions](https://www.trendhunter.com/trends/low-waste-shopping): ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK (Category: Business) Implication: Digital retail solutions and low-waste shopping options are transforming the retail industry. - [Refillable Skincare Fountains](https://www.trendhunter.com/trends/skincare-fountain): The Life Plankton Elixir Blue Fountain is an In-Store Solution (Category: Eco) Implication: The Life Plankton Elixir Blue Fountain showcases innovation opportunities in the beauty and skincare industry with its hygienic and refillable packaging. - [Sustainable Chemical Refill Centers](https://www.trendhunter.com/trends/the-friendly-chemical-co): The Friendly Chemical Co. Launches its New Refill Stations (Category: Eco) Implication: Chemical manufacturers can explore the use of sustainable materials and circular economy models to reduce waste and environmental impact. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)