# In-Store Influencer Brands are creating in-store influencer opportunities to increase engagement. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 2, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/instore-influencer ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the In-Store Influencer trend? **In-Store Influencer:** Brands are inviting influencers to their brick-and-mortar retail locations for more interactive and engaging partnerships. These collaborations are often realized as consumer-facing marketing resources, or a way for the brand to help influencers supercharge their social media content. ## The consumer insight behind the In-Store Influencer trend Consumers are still looking to influencers in order to gain insight into different products and lifestyle pursuits. However, for many, authenticity is incredibly important as it allows them to better connect with the influencer and their message. As a result, social media users place emphasis on entertaining and engaging collaborations that communicate a genuine experience, making purchasing decisions more of an afterthought. In this sense, consumers prioritize branded lifestyles over branded goods ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 8, 2018 to Mar 9, 2020 - Published: Apr 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the In-Store Influencer trend ### In-store Influencer Collaborations The trend of in-store influencer collaborations is growing, and brands are finding new ways to invite influencers for engaging partnerships. ### Prank Marketing Prank marketing is gaining traction as a way for brands to attract a younger consumer base, and play on established marketing trends. ### Creative Brand Collaborations Creative brand collaborations like the Fenty Beauty House help build community, and provide influencers with a space to collaborate, build, and express themselves. ## What the In-Store Influencer trend means for industry ### For Retail Industry The retail industry is being reintroduced to consumers as an experience hub that offers more than just a place to pick up desired products. ### For Fashion Industry The fashion industry is being challenged by today's image-conscious culture, and brands are responding with unique campaigns like Payless' Palessi Pop-Up prank. ### For Beauty Industry The beauty industry is finding new ways to promote products and engage with consumers using social media, influencers, and innovative product collaborations like that of Fenty Beauty and Morphe Brushes. ## Workshop question How might your brand engage influencers in the retail space? ## Trend signals for In-Store Influencer Trend score 4.7 out of 10, from popularity 70%, activity 61%, freshness 9%. - Popularity: 70% - Activity: 61% - Freshness: 9% ## Examples of the In-Store Influencer trend 4 featured examples from Nov 8, 2018 to Mar 9, 2020. - [Influencer-Friendly Beauty Stores](https://www.trendhunter.com/trends/beauty-store): Morphe Brushes' First UK Location Includes a Vlogger Studio (Category: Business) Implication: Beauty brands can create influencer-friendly stores to attract and engage customers, driving both online and offline sales. - [Pop-Up Shoe Store Pranks](https://www.trendhunter.com/trends/palessi-popup): Payless' Palessi Pop-Up Showcases Ridiculous Influencer Culture (Category: Marketing) Implication: Disruptive innovation opportunity: Retailers can leverage experiential marketing techniques like pop-up stores to engage customers and create buzz around their brand. - [Collaborative Beauty Hubs](https://www.trendhunter.com/trends/fenty-beauty-house): The Fenty Beauty House Helps Influencers Create TikTok Content (Category: Fashion) Implication: Opportunity for beauty brands to adapt innovative marketing strategies and embrace content creators for brand promotion. - [Influencer-Led Bargain Dances](https://www.trendhunter.com/trends/influencerled-bargain-dances-shoppers-are-doing-the-savings-shuffle-in-walm): Shoppers are Doing the Savings Shuffle in Walmart's Tik Tok Campaign (Category: Social Media) Implication: Retail companies can use in-store experiences and social media campaigns to drive consumer engagement and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)