# Insta-Tint Temporary hair coloring changes from representing rebellion, to Instagram-worthy. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 25, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instatint ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Insta-Tint trend? **Insta-Tint:** Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. ## At a Glance - Evidence: 5 featured examples - Articles from: May 25, 2017 to Apr 23, 2018 - Published: Apr 25, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Insta-Tint trend ### Temporary Hair Tints Embracing non-committal color as a trend, temporary hair tints are appealing to millennials and Gen Z. ### Low-Commitment Hair Color Options Consumers are seeking extremely low-commitment, transformative color options like heat-activated, at-home, and phosphorescent hair colors. ### In-Shower Watercolors Emphasizing on-the-go convenience and natural-looking aesthetics, in-shower watercolor tints offer consumers a cost-effective, temporary way to explore hair color. ## What the Insta-Tint trend means for industry ### For Beauty and Personal Care Brands that offer an expanded range of color options or create niche-specific products align with the changing views of hair color amongst younger demographics. ### For Retail Retailers can partner with strongly branded hair vendors to create in-store events or seasonal showcases. ### For Marketing and Advertising A marketing strategy around a new product launch of innovative, temporary hair dye lines has the potential to be digital-focused, in addition to highlighting the product's use in festival and event settings. ## Workshop question How could your brand transform and revitalize one of its more dated products/services? ## Trend signals for Insta-Tint Trend score 4.6 out of 10, from popularity 74%, activity 56%, freshness 8%. - Popularity: 74% - Activity: 56% - Freshness: 8% ## Examples of the Insta-Tint trend 5 featured examples from May 25, 2017 to Apr 23, 2018. - [At-Home Pastel Hair Dyes](https://www.trendhunter.com/trends/moody-girls): 'Moody Girls' is a Range of Pastel-Hued Hair Dye for Lighter Hair Colors (Category: Fashion) Implication: The hair care industry can benefit from the trend of at-home pastel hair dyes by creating innovative products that offer easy application and long-lasting results. - [Phosphorescent Hair Color](https://www.trendhunter.com/trends/pixie-lott-paint): 'Pixie Lott Paint' Has Unveiled Its New Glow-In-The-Dark Hair Dye (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate natural and organic ingredients into hair dyes to cater to the growing demand for environmentally-friendly and non-toxic products. - [Heat-Activated Hair Colors](https://www.trendhunter.com/trends/vivids-mood-color): Pravana's Vivids Mood Color Transforms When Exposed to High Heat (Category: Fashion) Implication: Beauty companies can capitalize on the trend towards innovative, low-commitment hair color options that give consumers transformative, customizable options. - [Rosy Temporary Hair Tints](https://www.trendhunter.com/trends/temporary-hair-tint): The Kristin Ess Rose Gold Tint Gives a Pastel Twist to Any Hairstyle (Category: Fashion) Implication: The temporary hair tint trend presents a disruptive opportunity for the beauty and personal care industry to innovate and offer a wider range of safe and effective hair coloring o… - [Temporary Hair Highlighters](https://www.trendhunter.com/trends/hair-highlighter): label.m's Highlighting Toners Help to Create #ColourPopRoots (Category: Fashion) Implication: Temporary hair highlighters provide opportunities for the beauty and cosmetics industry to increase their sales and tap into a new target audience looking for temporary fun hair c… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)