# Incentivized Convenience Instant mobile bookings seek to persuade consumer loyalty. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 22, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/instantaneous-reservation ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Incentivized Convenience trend? **Incentivized Convenience:** While loyalty programs often utilize material rewards as enticement, consumers who are tight on time are looking for more than mere tangible goods for persuasion. Seeking to make travel planning more pragmatic, consumers are turning to mobile devices and online apps to make bookings more technologically proficient. This reflects a desire for more practical, yet equally substantial methods of creating consumer loyalty. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 8, 2014 to Mar 25, 2015 - Published: May 22, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Incentivized Convenience trend ### Mobile Bookings The convenience of mobile devices and online apps in creating new methods of creating consumer loyalty poses disruptive innovation opportunities. ### Boutique Loyalty Programs Loyalty programs with increased flexibility and uncommon rewards can also aid in creating customer loyalty. ### Expert Services Expert-driven services that assist people in finding the best options, with concierge quality customer service, save time and reduce frustration for the customer. ## What the Incentivized Convenience trend means for industry ### For Travel Technology Innovative mobile booking platforms like iTravey and Google Glass app SPG have already disrupted the travel technology industry by providing practical, yet substantial methods of creating consumer loyalty. ### For Hospitality The rise of tailored and uncommon rewards in travel loyalty programs continues to disrupt the hospitality industry by offering unique experiences and discounts. ### For Travel Services Expert-driven travel service providers like Flightfox that offer personalized assistance and cheaper flights have the potential to disrupt the travel services industry. ## Trend signals for Incentivized Convenience Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%. - Popularity: 55% - Activity: 28% - Freshness: 8% ## Examples of the Incentivized Convenience trend 4 featured examples from Mar 8, 2014 to Mar 25, 2015. - [Reversed Travel-Booking Platforms](https://www.trendhunter.com/trends/itravey-travel-platform): iTravey Brings the Best Travel Deals to Your Fingertips (Category: Tech) Implication: Connecting and reshaping the travel industry, consequently setting a new standard where travel agencies, hotels, and tour operators directly and seamlessly offer their services to… - [Hotel-Booking Eyeglass Apps](https://www.trendhunter.com/trends/starwood-hotels-and-resorts): Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink (Category: World) Implication: Hospitality businesses that adopt augmented reality and voice-based booking technologies will see an increase in customer satisfaction and bookings. - [Flight Finding Marketplaces](https://www.trendhunter.com/trends/best-cheap-flights): Flightfox's Expert Service Guarantees You the Best Cheap Flights (Category: World) Implication: The travel and tourism industry can explore disruptive innovation opportunities to leverage online flight marketplaces like Flightfox for optimized customer experiences. - [Boutique Hotel Loyalty Programs](https://www.trendhunter.com/trends/stash-hotel-rewards): Stash Hotel Rewards Hooks Travelers Up with Independent Hotels (Category: Marketing) Implication: Independent and boutique hotels in the hospitality industry can leverage loyalty programs to compete with larger hotel chains and offer guests a more personalized experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)