# Instant Nourishment Consumers turn to clever contraptions to make nutritional consumption easier. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instant-nourishment ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Instant Nourishment trend? **Instant Nourishment:** Despite the rise in health-conscious living, disdain over tedious preparation can prevent individuals from adhering to such a nutritional lifestyle. Seeking efficiency without sacrificing nourishment, consumers are turning to complex kitchenware tools that offer instantaneous methods of nutritional consumption. Allowing individuals to cut, peel or juice ingredients in an immediate, and less tiresome manner, rapid fruit preparation speaks to a desire for more feasible day-to-day methods of healthy living. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4 to May 14, 2014 - Published: May 23, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Instant Nourishment trend ### Efficiency Kitchen Tools Consumers seek complex kitchenware tools that offer instantaneous methods of nutritional consumption to achieve efficiency in food preparation. ### Multiple-Use & Versatile Devices Devices that offer multiple functions and versatility such as juicers with differing filters and strawberry slicers that can also cut other food types are gaining popularity. ### Professional Gourmet Tools Professional culinary tools such as Rösle Cherry Pitter are gaining popularity among individuals who seek to achieve high quality product standards for their food. ## What the Instant Nourishment trend means for industry ### For Kitchen Appliance Industry Innovation and design within the kitchen appliance industry are gaining popularity among consumers who seek to achieve efficient and healthy food preparation methods. ### For Health & Wellness Industry Several gadgets that offer more feasible day-to-day methods of healthy living, such as instant nourishment tools, are gaining popularity. ### For Culinary Industry Professional gourmet tools are gaining popularity among those in the culinary industry who seek to meet high quality product standards for their food. ## Trend signals for Instant Nourishment Trend score 4.5 out of 10, from popularity 57%, activity 69%, freshness 8%. - Popularity: 57% - Activity: 69% - Freshness: 8% ## Examples of the Instant Nourishment trend 4 featured examples from Feb 4 to May 14, 2014. - [Compact Double-Duty Juicers](https://www.trendhunter.com/trends/krups-zb500-infinity-slow-juicer): The Krups ZB500 Infinity Slow Juicer Boasts Two Different Filters (Category: Art & Design) Implication: The home appliances industry can explore creating double-duty appliances that offer multiple functions, like the Krups ZB500 Infinity Slow Juicer. - [Quadruple-Bladed Cutters](https://www.trendhunter.com/trends/zon-knife): The Zon Knife Set Helps You Chop Vegetables Four Times as Fast (Category: Art & Design) Implication: The Zon Knife Set falls within the kitchenware industry, providing an innovative solution for more efficient cutting and slicing in the kitchen. - [Professional Cherry Pitters](https://www.trendhunter.com/trends/pitting-cherries): With the Rösle Cherry Pitter, Pitting Cherries is a Piece of Cake (Category: Art & Design) Implication: This industry is ripe for creative, innovative, and even smart cooking tools that can cater to the needs of different consumers. - [Strawberry Slicing Tools](https://www.trendhunter.com/trends/cutting-strawberries): This Kitchen Gadget Means Safely Cutting Strawberries One-Handed (Category: Special) Implication: Innovating and expanding the kitchen gadget industry with new and improved products will offer a variety of options for customers seeking convenience and efficiency. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)