# Instant Gratification Rewarding customers immediately for interaction. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Dec 14, 2011, updated Dec 20, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/instant-gratification ## Key Figures - Trend score: 2.5/10 - Evidence articles: 7 ## What is the Instant Gratification trend? **Instant Gratification:** With daily discounts becoming a part of everyday life, more consumers want quick, instant rewards and are becoming less patient with ongoing, long-term loyalty programs. As such, more brands are creating campaigns that offer immediate rewards and prizes. What’s more, these instant rewards are often given through user interaction, which allows the brand to merge both engagement and incentives to further amplify positive brand association and top-of-mind awareness. ## At a Glance - Evidence: 7 featured examples - Articles from: May 5 to Nov 27, 2011 - Published: Dec 14, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Instant Gratification trend ### Instant Gratification Brands are creating campaigns that offer immediate rewards and prizes, merging engagement and incentives to amplify brand association and top-of-mind awareness. ### Promoting Good Habits Promotional tools are being created that encourage healthy and sustainable habits, inspiring consumers to be more health-conscious and environmentally aware. ### Interactive Marketing Marketing campaigns are being designed which encourage consumer interaction through social media and engaging online content. ## What the Instant Gratification trend means for industry ### For Food and Beverage Industry Trends such as daily deal services and reward programs are ideal disruptive innovation opportunities to keep customers engaged and coming back. ### For Retail Industry Interactive storefronts and online interactive content can promote brand loyalty and increase foot traffic. ### For Technology Industry The merging of technology and marketing is presenting opportunities for highly targeted, interactive campaigns that can be tracked and analyzed in real-time for optimal results. ## Trend signals for Instant Gratification Trend score 2.5 out of 10, from popularity 37%, activity 31%, freshness 8%. - Popularity: 37% - Activity: 31% - Freshness: 8% ## Examples of the Instant Gratification trend 7 featured examples from May 5 to Nov 27, 2011. - [Interactive Cafe Storefronts](https://www.trendhunter.com/trends/my-starbucks-rewards): My Starbucks Rewards Program Rewards Frequent Customers (Category: Marketing) Implication: Retailers can leverage interactive storefronts and customer rewards programs to enhance customer engagement and drive sales. - [Teamwork Vending Machines](https://www.trendhunter.com/trends/coca-cola-friendship-machine): The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop (Category: Pop Culture) Implication: Collaborative vending machines like the Coca-Cola Friendship Machine present a disruptive innovation opportunity in the beverage industry to enhance customer experience and encour… - [Generous Prize Dispensers](https://www.trendhunter.com/trends/nokia-foursquare-gifting-machine): The Nokia Foursquare Gifting Machine Rewards You for Using Social Media (Category: Marketing) Implication: Retailers can use gamification and crowdsourcing to drive in-store and online engagement, while offering rewards through social media to give customers an incentive to shop with t… - [Pedal-Powered Water Dispensers](https://www.trendhunter.com/trends/water-vending-machine-rewards-activity): Vitaminwater Company Activate Releases a Cyclable Vending Machine (Category: Autos) Implication: Disruptive innovation opportunity: Incorporate interactive and experiential elements into beverage vending machines to engage customers and strengthen brand loyalty. - [Interactive Video Prizes](https://www.trendhunter.com/trends/meijer-get-gifted): Meijer 'Get Gifted' Site Lets Users Click to Win Daily Products (Category: Marketing) Implication: The retail industry can use interactive marketing campaigns to attract customers and increase sales. - [Talent Show Social Networking](https://www.trendhunter.com/trends/pepsi-sound-off): Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor' (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating dedicated social networking platforms for TV shows, incorporating gamification, and capturing real-time audience feedback. - [Daily Deal Supermarkets](https://www.trendhunter.com/trends/aisle50): Aisle50 Offers Half-Price Groceries to Loyal Shoppers (Category: Tech) Implication: Opportunity for grocery stores to partner with daily deal services and offer discounted deals on food items to increase customer loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)