# Instant Aesthetic Instagram-worthy lifestyles become more accessible. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 8, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instant-aesthetic ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Instant Aesthetic trend? **Instant Aesthetic:** The idea that every Millennial's main priority is their personal brand is untrue, with the majority of the large group prioritizing other aspects of their lives. Still, shareability remains a priority to the group, creating a need for a more accesible like-worthy lifestyle. Kits and subscriptions that offer a 360-degree service achieve this by going beyond one product or service and implementing more insight into the development process. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 27, 2016 to Dec 14, 2017 - Published: Sep 8, 2016 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Instant Aesthetic trend ### 360-degree Service Kits & Subscriptions Kits and subscriptions that offer a 360-degree service achieve shareability by going beyond one product or service and implementing more insight into the development process. ### Niche Lifestyle Subscriptions Millennials' appreciation for niche subscription services makes examples like curated candle, minimalist lifestyle, home decor, baking, and beauty bridal subscriptions all the more relevant for those looking to invest in purchases that truly reflect their personality. ### Personalized Home Decor & Linen Personalized home decor and linen subscription services like Linen Crate and Box of Chic are perfect for consumers who may not have the time or energy to go out and collect all the accessories needed to bring a space together. ## What the Instant Aesthetic trend means for industry ### For Lifestyle Subscriptions The lifestyle subscription industry is seeing explosive growth due to the appeal of personalized and niche products and services. ### For Home Decor The home decor industry has benefited from the rise of personalized subscription services that provide customers with a curated selection of linen accessories and other pieces of home decor. ### For Baking Supplies The baking industry is seeing disruption with the rise of baking subscription boxes that help close the gap between novice and master bakers and expand their repertoires. ## Workshop question How can your brand utilize elements of curation to appeal to this growing desire for an "Instagram Aesthetic"? ## Trend signals for Instant Aesthetic Trend score 3.8 out of 10, from popularity 49%, activity 58%, freshness 8%. - Popularity: 49% - Activity: 58% - Freshness: 8% ## Examples of the Instant Aesthetic trend 6 featured examples from Jan 27, 2016 to Dec 14, 2017. - [Home Decor Subscription Boxes](https://www.trendhunter.com/trends/home-decor-subscription): This Service Offers Home Accessories with a Coordinated Theme (Category: Art & Design) Implication: Incorporating home decor subscription boxes in the interior design industry can expand client reach and create recurring revenue streams. - [Curated Candle Subscriptions](https://www.trendhunter.com/trends/wickbox): These Monthly Wickbox Kits Will Appeal to Aromatherapy Fans (Category: Lifestyle) Implication: Potential for disruptive innovation in the home fragrance industry, by developing curated candle subscription services and incorporating organic and environmentally friendly mater… - [Minimalist Lifestyle Subscriptions](https://www.trendhunter.com/trends/lifestyle-subscription-service): The Minimalism & Co Sends Simplistic Themed Goods (Category: Fashion) Implication: Disruptive innovation opportunity: Reimagine subscription box models by incorporating gender-neutral and design-specific products, appealing to consumers seeking minimalist lifest… - [Baking Subscription Boxes](https://www.trendhunter.com/trends/all-things-baked): 'All Things Baked' Offers Monthly Boxes to Help People Bake (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Redefine the future of food subscription services by focusing solely on baking, catering to enthusiasts who seek new recipes, quality ingredient… - [Beauty Bridal Subscription Boxes](https://www.trendhunter.com/trends/witwoobox): Witwoobox Helps Brides Prepare for Their Big Day (Category: Lifestyle) Implication: Beauty brands have the opportunity to create curated bridal subscription boxes, incorporating high-end samples and exclusive wedding-themed products. - [Room-Specific Subscription Boxes](https://www.trendhunter.com/trends/linen-accessories): These Monthly Deliveries Include Linen Accessories and Home Decor (Category: Art & Design) Implication: The interior design industry can leverage personalized subscription services to offer curated home decor items that cater to customers' unique preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)