# Installed Tree Tree-based installations offer sanctity and raise awareness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/installed-tree ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Installed Tree trend? **Installed Tree:** Tre - In urban areas, the scarcity of trees can lead to a lack of awareness around their ecological importance and vulnerability–a fact which brands and designers are aiming to mitigate with specialty, tree-based installations. These installations place the topic in front of consumers both visually and intellectually. ## The consumer insight behind the Installed Tree trend Many consumers living in dense urban environments are rarely exposed to green space, unless they specifically seek them out. The benefit of connecting to nature is the sense of escapism it offers, particularly for those who aren't accustomed to interacting with it on a daily basis. The enhanced prioritization of green spaces in urban areas comes with consumers' push for re-connecting with their nature-based proclivities amidst the busyness of life in a city. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 22 to Dec 18, 2018 - Published: May 22, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Installed Tree trend ### Green Space Awareness Urban areas with a lack of trees are prioritizing green spaces in urban areas to provide consumers with a sense of escapism and re-connecting with nature-based proclivities which provides an opportunity for disruptive innovation to create green spaces and tree-based installation ### Mix-use sustainable architectural concepts Sustainable architecture with integrated green spaces and active designs are in demand. This provides an opportunity for disruptive innovation to create high-density urban living with trees and plants designed for mixed-use buildings like the Arboricole, by Vincent Callebaut ### Nature-Inspired Architecture Architecture firms are designing offices for leading brands with nature-inspired designs that incorporate trees, pools of water and other natural elements to maximize the effects of green spaces, creating an opportunity for disruptive innovation to design sustainable and eco-friendly offices. ## What the Installed Tree trend means for industry ### For Urban Development Urban developers can incorporate more green spaces and tree-based installations in urban areas for enhancing nature-based design in architecture ### For Architecture and Design Architects and designers can incorporate green design elements such as plants, trees and natural elements to create sustainable and eco-friendly designs that can help improve air quality, decrease global warming and enhance the consumer experience. ### For Environmental Arts and Installations Artists and designers can create innovative art installations like Voice of Nature that combine technology, nature and art to raise awareness around environmental issues like pollution. ## Workshop question How can your brand more viscerally connect its customers to the causes it celebrates? ## Trend signals for Installed Tree Trend score 3.5 out of 10, from popularity 40%, activity 55%, freshness 8%. - Popularity: 40% - Activity: 55% - Freshness: 8% ## Examples of the Installed Tree trend 4 featured examples from Mar 22 to Dec 18, 2018. - [Horticultural High-Rise Towers](https://www.trendhunter.com/trends/mixeduse-tower): This Mixed-Use Tower Would Produce Fruits and Vegetables (Category: Eco) Implication: The Arboricole presents an opportunity for architects to explore innovative designs that prioritize sustainability and incorporate green spaces in high-rise buildings. - [Experience-Enhancing Urban Street Projects](https://www.trendhunter.com/trends/urban-street-project): Aim Architecture & URBAN MATTERS Explore a Dual Concept (Category: Art & Design) Implication: The integration of natural environments in urban development creates opportunities for architects to implement sustainable and innovative designs. - [Natural In-House Installations](https://www.trendhunter.com/trends/natureinspired-architecture): David Chipperfield Architects Boasts Nature-Inspired Architecture (Category: Art & Design) Implication: Opportunity for architectural firms to embrace nature-inspired designs, creating buildings and structures that seamlessly blend with their surroundings and promote sustainability. - [Tree-Monitoring Art Installations](https://www.trendhunter.com/trends/voice-of-nature): 'Voice of Nature' Explores the Effects of Pollution on Trees (Category: Eco) Implication: Integrating sensor technology into environmental monitoring systems can provide valuable insights for research, conservation, and urban planning. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)