# Instagramovation Innovations inspired by the widely popular photo-sharing app. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 25, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/instagramovation ## Key Figures - Trend score: 5.0/10 - Evidence articles: 9 ## What is the Instagramovation trend? **Instagramovation:** Launched less than two years ago, the mobile application Instagram has gained widespread popularity at an incredible pace (in April 2012, it had over 100,000 downloads per day, according to app market research firm Distimo), and has since spawned a number of related innovations as well. In addition to products like jewelry and home decor that make use of Instagram's photos, the app is compelling brands to use it in their marketing campaigns, which lure consumers in love with Instagram to contribute their own photos to branded campaigns and contests. And with Facebook's recent purchase of Instagram, there is no doubt that Instagram's reach will be even more profound in the year ahead. ## At a Glance - Evidence: 9 featured examples - Articles from: Oct 21, 2011 to Apr 16, 2012 - Published: Apr 25, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Instagramovation trend ### Personal expression through customization Consumers desire ways to express themselves more than ever before. Everyday items that illustrate various facets of a personality are more attractive to customers than simply functional ones. Focusing on this aspect of exhibiting creativity could help a company garner more attention on the market. ### Social media and crowdsourcing marketing Social media campaigns that include user-generated content have become a popular marketing tool for companies. Leveraging social platforms to drive engagement with customers can be a cost-effective and impactful strategy. ### Integration of physical and digital experiences As much as people value digital experiences, the incorporation of physical, tangible products that encapsulate memories and emotions has become increasingly popular with consumers. Brands can create offerings that bridge the digital and physical divide for consumers, resulting in memorable and personalized experiences. ## What the Instagramovation trend means for industry ### For Retail Retailers can create personalized products that allow customers to express their individuality, such as custom phone cases, jewelry, and clothing. ### For Marketing Brands can leverage Instagram and other social media platforms to gain user-generated content and engage with customers in new and creative ways. ### For Printing Printing companies can offer new and innovative ways for customers to print their digital images, including creating photo books, magnets, pillows, and other physical items. ## Trend signals for Instagramovation Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 8%. - Popularity: 75% - Activity: 68% - Freshness: 8% ## Examples of the Instagramovation trend 9 featured examples from Oct 21, 2011 to Apr 16, 2012. - [Instagram Throw Pillows](https://www.trendhunter.com/trends/great-way-to-capture-memories): 'Stitchtagram' Creates Handmade Memories (Category: Tech) Implication: The e-commerce industry can take advantage of the trend by offering a platform for personalized product creation and delivery. - [iPhone-Inspired Android Apps](https://www.trendhunter.com/trends/instagram-application): Google Play Releases the Instagram Application for Non-Apple Devices (Category: Tech) Implication: The release of Instagram for Android has created an opportunity for developers to create innovative and unique photo editing and sharing apps for both Apple and Android devices. - [Miniature Vintage Photo Albums](https://www.trendhunter.com/trends/printstagram): Printstagram Turns Digital Instagram Photos into Physical Gifts (Category: Tech) Implication: Innovating the e-commerce industry by creating an affordable and personalized gift option for social media users. - [Crowdsourced Model Casting](https://www.trendhunter.com/trends/i-am-levi-s-instagram): 'I am Levi's' Instagram Campaign Searches for Next Star (Category: Tech) Implication: Disruptive Innovation Opportunity: Fashion industry can explore new ways to discover and promote talent through innovative casting techniques. - [Vintage Photo Jewelry](https://www.trendhunter.com/trends/ttv-viewfinder-bracelet): Beth Tastic's TtV Viewfinder Bracelet Looks Inspired by Instagram (Category: Fashion) Implication: As a jewelry piece inspired by social media trend and a personalized product, the fashion industry can take advantage of the opportunities for disruptive innovation presented by v… - [Social Media Photo Booths](https://www.trendhunter.com/trends/instaprint-by-breakfast): Instaprint by Breakfast Provides Physical Prints of Instagram Images (Category: Tech) Implication: Event planners can leverage location-based photo booths to provide unique experiences for customers. - [Personalized Fridge Photos](https://www.trendhunter.com/trends/stickygram): StickyGram Brings Your Instagram Pictures to Life (Category: Tech) Implication: The trend for printed photo products offers opportunities for print-on-demand companies and automated printing equipment suppliers. - [Personalized Photo Protectors](https://www.trendhunter.com/trends/instagram-iphone-case): The Instagram iPhone Case Lets You Show Off Your Artistic Side (Category: Tech) Implication: Printing companies can capitalize on the trend for personalized photo phone cases by offering custom printing options and partnering with phone case manufacturers. - [Designer Photo-Sharing Initiatives](https://www.trendhunter.com/trends/marc-jacobs-marcfam): Marc Jacobs 'MarcFam' Campaign Wants Fans to Post Pictures (Category: Tech) Implication: The fashion industry can utilize user-generated content campaigns and social media influencer marketing to increase brand engagement and promote new products and collections. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)