# Instagrammable WELLth Wellness is pushed as a status symbol through design-conscious health. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 11, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instagrammable-wellth ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Instagrammable WELLth trend? **Instagrammable WELLth:** The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability." ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 24, 2015 to Jul 18, 2017 - Published: Jan 11, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Instagrammable WELLth trend ### Instagrammable Wellth Design-consciousness and deliberate "Instagrammability" have made wellness push as a status symbol. ### Eclectic Pharmacy Branding Referencing culture and design to make a non-traditional brand experience in the pharmacy industry. ### Transparent Daily Multivitamins Emphasizing transparency and natural, organic sources of their product ingredients for discerning health-conscious customers. ## What the Instagrammable WELLth trend means for industry ### For Health and Wellness By promoting curated physical well-being, products and services are being redefined as status symbols. ### For Pharmacy By cleverly leveraging culture and design, non-traditional branding ideas are disrupting the pharmaceutical industry. ### For Supplements Industry Innovative packaging and unique product themes can help companies stand out in a crowded supplements industry. ## Workshop question How can your brand accommodate the generational differences between Millennials and those who came before them? ## Trend signals for Instagrammable WELLth Trend score 3.9 out of 10, from popularity 51%, activity 57%, freshness 8%. - Popularity: 51% - Activity: 57% - Freshness: 8% ## Examples of the Instagrammable WELLth trend 5 featured examples from Sep 24, 2015 to Jul 18, 2017. - [Metallic Hydration-Tracking Bottles](https://www.trendhunter.com/trends/thermal-water-bottle): The 'ProBottle' Thermal Water Bottle Encourages You to Drink (Category: Lifestyle) Implication: The smart hydration tracking trend presents opportunities for companies in the smart home appliance industry to create innovative products that integrate with smartphone apps. - [Transparent Daily Multivitamins](https://www.trendhunter.com/trends/ritual-multivitamin): Ritual Multivitamins Contain No Synthetic Fillers or GMOs (Category: Lifestyle) Implication: Opportunity for companies to challenge traditional brands by offering transparent, minimalist and bioavailable supplements that align with consumer demands for responsible and eff… - [Experiential Sports Bra Pop-Ups](https://www.trendhunter.com/trends/brahaus): The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras (Category: Fashion) Implication: Innovative retailers can benefit from creating interactive and personalized experiences that showcase their products and brand. - [Warrior-Inspired Supplements](https://www.trendhunter.com/trends/supplements-for-health): Wild Health Warriors Makes Chinese-Inspired Supplements for Health (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the health supplement industry by incorporating Chinese herbal practices into new product offerings. - [Eclectic Pharmacy Branding](https://www.trendhunter.com/trends/pharmacy-branding): Rumeli70 Pharmacy's Logo and Packaging References Turkish Art (Category: Marketing) Implication: Disruptive innovation opportunity: Embrace innovative branding and packaging techniques to differentiate pharmacies and attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)