# Instagrammable Installation Aesthetics-based urban marketing increases organic consumer engagement. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 28, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/instagrammable-installation ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Instagrammable Installation trend? **Instagrammable Installation:** With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. ## At a Glance - Evidence: 7 featured examples - Articles from: May 16, 2017 to Feb 20, 2019 - Published: Jun 28, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Instagrammable Installation trend ### Share-worthy Installations Creating immersive installations and playful visuals that entice passersby to interact and share are replacing traditional marketing for smaller brands. ### Marketing Stunts Providing visitors a free and visually stimulating experience has become a new way for brands to engage both highbrow and lowbrow art lovers. ### Instagrammable exhibitions Exhibitions, pop-ups, and installations have become a new channel for consumers to engage with their favorite brands and products, especially if it is centered on their favorite topics such as food and travel. ## What the Instagrammable Installation trend means for industry ### For Art Installation Industry Create visually-arresting installations that can highlight socio-political issues such as climate change and sustainable living. ### For Marketing Industry Provide unconventional experiences and free events to potential customers to create buzz and brand loyalty. ### For Travel and Food Industry Collaborating with Instagrammable exhibitions and co-branded installations can help businesses to promote their travel and food products to younger generations. ## Workshop question How can you engage consumers more organically in their natural environment? ## Trend signals for Instagrammable Installation Trend score 4.7 out of 10, from popularity 62%, activity 72%, freshness 8%. - Popularity: 62% - Activity: 72% - Freshness: 8% ## Examples of the Instagrammable Installation trend 7 featured examples from May 16, 2017 to Feb 20, 2019. - [Vivid Co-Branded Basketball Courts](https://www.trendhunter.com/trends/nike-and-pigalle): Nike and Pigalle Designed a Stunning Geometric Basketball Court (Category: Fashion) Implication: Disruptive innovation opportunity for sportswear brands to collaborate and create co-branded athleisure wear inspired by different cultures and design aesthetics. - [Climate Change Sculptures](https://www.trendhunter.com/trends/climate-change-sculpture): Lorenzo Quinn's Sculpture Reminds Viewers of Environmental Effects (Category: Eco) Implication: Opportunity for art galleries to showcase and promote socially and environmentally-conscious artworks that address pressing global issues like climate change. - [Moon-Replicating Installations](https://www.trendhunter.com/trends/museum-of-moon): 'The Museum of Moon' is Set to Descend Over London, England (Category: Art & Design) Implication: Opportunity for artists and designers to explore new mediums and techniques in creating large-scale, immersive art installations. - [Travel-Themed Selfie Walls](https://www.trendhunter.com/trends/selfie-walls): The #DeltaDatingWall Presents a Photo-Op for Online Daters (Category: World) Implication: Hotels and resorts could benefit from creating branded selfie walls in destination areas, offering a fun and interactive way for guests to share their experiences and promote thei… - [Sculputural Floral Bouquets](https://www.trendhunter.com/trends/surprise-bouquets): This Floral Designers 'Surprise Bouquets' are Beautifying NYC Streets (Category: Art & Design) Implication: Exploring innovative ways to showcase and incorporate flowers in public spaces. - [Avocado-Centric Exhibits](https://www.trendhunter.com/trends/guaclandia): 'Guaclandia' Promises an "Instagrammable Avocado Experience" (Category: Marketing) Implication: Companies in the food and beverage industry can explore new avenues for engaging with consumers by creating avocado-centric experiences like 'Guaclandia' that combine food, entert… - [Vibrant Gummy Bear Museums](https://www.trendhunter.com/trends/gummy-bear-museum): San Francisco Hosts a Multi-Sensorial Experience Spotlighting Gummies (Category: Lifestyle) Implication: Innovative event planners can draw in large crowds by incorporating unique, multi-sensorial experiences in their events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)