# Instagrammable Fitness Socially driven consumers embrace workouts that also offer photo opps. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 12, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instagrammable-fitness ## Key Figures - Trend score: 6.4/10 - Evidence articles: 8 ## What is the Instagrammable Fitness trend? **Instagrammable Fitness:** As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 17, 2015 to May 11, 2017 - Published: Jul 12, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Instagrammable Fitness trend ### Aesthetically Driven Fitness Studios Fitness studios are embracing design-led aesthetics that provide an aesthetically pleasing experience above all else, attracting a more casual clientele that values socially driven extrinsic motivations; this opens the door for innovative concepts that can offer unique, memorable fitness experiences. ### Branded Pop-Up Training Facilities Pop-up fitness facilities are being created to generate excitement around new product launches, offering multi-faceted, immersive experiences that can include product education sessions, boot camp classes, and yoga sessions; this presents opportunities for brand creativity and unique, unforgettable events. ### Boutique Designer Gyms Luxury fashion companies are entering the fitness industry, creating exclusive, high-end designer gyms and spas to target health-conscious fashion consumers; this new niche market presents opportunities for fashion brands to expand their reach and offer customers a 360-degree approach to well-being. ## What the Instagrammable Fitness trend means for industry ### For Fashion and Apparel Fashion and apparel brands have a new avenue for reaching health-conscious consumers by creating designer gyms and spas, offering a 360-degree approach to well-being. ### For Fitness and Wellness The fitness and wellness industry can attract more casual clientele by embracing aesthetic-driven concepts that tap into socially driven extrinsic motivations, creating memorable experiences. ### For Event Planning and Marketing Brand marketers can leverage pop-up fitness facilities as a way to launch products and brand experiences, creating unique, unforgettable events. ## Workshop question What motivates and drives your consumer to purchase your products or services? How could you add status and social engagement to heighten that experience? ## Trend signals for Instagrammable Fitness Trend score 6.4 out of 10, from popularity 90%, activity 94%, freshness 8%. - Popularity: 90% - Activity: 94% - Freshness: 8% ## Examples of the Instagrammable Fitness trend 8 featured examples from Apr 17, 2015 to May 11, 2017. - [Boutique Designer Gyms](https://www.trendhunter.com/trends/designer-gym): Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit (Category: Lifestyle) Implication: Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers. - [Boutique Boxing Gyms](https://www.trendhunter.com/trends/shadowbox): 'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic (Category: Art & Design) Implication: Opportunity for fitness facilities to differentiate themselves by creating unique and stylish workout spaces that cater to the growing demand for experiential fitness. - [Branded Pop-Up Training Facilities](https://www.trendhunter.com/trends/the-x-by-adidas): The X by adidas is a Bold Running Experience in London (Category: Lifestyle) Implication: Sporting goods companies can take advantage of pop-up fitness spaces and branded events to promote their products and increase brand awareness. - [Scholarly Boutique Gyms](https://www.trendhunter.com/trends/the-library-gym): The Library Gym is Transforming Training into an Upscale Activity (Category: Lifestyle) Implication: Disruptive innovation potential lies in creating luxurious fitness experiences that cater to individual preferences. - [Floating Fitness Studios](https://www.trendhunter.com/trends/nike-crystal-coliseum): The Nike Crystal Coliseum was a Pop-Up for Training Classes (Category: Lifestyle) Implication: Fitness studios can explore the concept of floating fitness studios as an innovative way to differentiate themselves and offer a memorable workout experience. - [Contemporary Boutique Gyms](https://www.trendhunter.com/trends/1rebel): 1Rebel in London is a Former Office Turned Theatrical Luxury Gym (Category: Lifestyle) Implication: Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge. - [Boutique Rowing Studios](https://www.trendhunter.com/trends/nucleo-fitness): Toronto's Nucleo Fitness Combines Rowing with Pilates for a Unique Workout (Category: Lifestyle) Implication: The fitness and wellness industry can explore the integration of different exercise modalities and equipment to create innovative and effective workout experiences. - [Minimalist Outdoor Gyms](https://www.trendhunter.com/trends/minimalist-outdoor-gym): 'Kebne' is an Inclusive Outdoor Gym Inspired by a Mountain in Sweeden (Category: Lifestyle) Implication: The demand for minimalist outdoor gyms calls for fitness equipment manufacturers to develop durable, weather-resistant, and low-maintenance workout equipment. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)