# Instagrammable Accessory Smaller pieces of the home incorporate a more modern aesthetic. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 4, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/instagrammable-appliance ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Instagrammable Accessory trend? **Instagrammable Accessory:** In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. ## At a Glance - Evidence: 7 featured examples - Articles from: May 12, 2015 to Oct 25, 2017 - Published: Aug 4, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Instagrammable Accessory trend ### Instagrammable Home Accessories Consumers are seeing home appliances and décor as a reflection of their personal brand and, as a result, products are incorporating a more Instagram-friendly aesthetic. ### Smart Aromatherapy Solutions Diffusers are being designed with innovative technologies such as maglev technology and app-connectivity to create a luxurious and tranquil way of bringing about relaxation and enhancing overall wellbeing. ### Layered Illumination Lights Users have the option to interchange with different panels to create a customized lighting experience that helps to relax, while also letting them regain focus on the task at hand. ## What the Instagrammable Accessory trend means for industry ### For Home Decor Industry There is an opportunity for businesses to incorporate Instagrammable and sustainable designs into home appliances as customers look to personalize their personal brand. ### For Aromatherapy Industry Businesses can utilize innovative technologies, like maglev and smart app connectivity, to offer a more luxurious and comprehensive approach to aromatherapy and wellness. ### For Lighting Industry The creation and marketing of customizable and modern lighting products can support a relaxed and focused mindset in the home and strengthen a mood-setting aesthetic in consumers' lives. ## Workshop question How does your product appeal to the design-conscious consumer? What design changes would you make so that people would find it irresistible to share online? ## Trend signals for Instagrammable Accessory Trend score 3.9 out of 10, from popularity 52%, activity 56%, freshness 8%. - Popularity: 52% - Activity: 56% - Freshness: 8% ## Examples of the Instagrammable Accessory trend 7 featured examples from May 12, 2015 to Oct 25, 2017. - [Automated Essential Oil Diffusers](https://www.trendhunter.com/trends/essential-oil-diffusers): Lumiere is a Smart Aromatherapy Solution Containing Custom Pods (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine essential oil diffusers with smart home technology to create a seamless and personalized well-being experience. - [Recycled Reed Diffusers](https://www.trendhunter.com/trends/diy-diffuser): All Elements of Hello Natural's DIY Diffuser Are Upcycled (Category: Eco) Implication: Home fragrance companies can develop reusable and sustainable options for consumers, such as creating kits with upcycled materials - [DIY Decorative Diffusers](https://www.trendhunter.com/trends/diy-reed-diffuser): This DIY Reed Diffuser Project Includes Tiny Triangular Flag Decor (Category: Art & Design) Implication: Businesses in the craft supplies industry can provide materials for DIY home decor projects. - [Layered Illumination Lights](https://www.trendhunter.com/trends/ambient-light): The Glowscenes Story Book Ambient Lighting Have Interchangeable Panels (Category: Tech) Implication: The home decor industry could benefit from developing lighting products that incorporate multicolored illumination and interchangeable panels. - [Rotating Oil Diffusers](https://www.trendhunter.com/trends/diffuser-design): iAN Yen and Design YxR's Diffuser Design Blends Technology and Physics (Category: Lifestyle) Implication: The home fragrance industry can capitalize on the trend of centrifugal diffuser designs to offer innovative and stylish ways to disperse scents in interiors. - [Smart Stress Diffusers](https://www.trendhunter.com/trends/stress-diffuser): The Boom Aromatic Humidifier Uses Scents to Calm the Body (Category: Art & Design) Implication: The health and wellness industry can benefit from incorporating smart stress diffusers into their product line-up, encouraging consumers to prioritize mental health. - [App-Connected Salt Lamps](https://www.trendhunter.com/trends/thezencube): The 'Zencube' is a Stylish and Healthy Home Accessory (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce smart, aesthetically pleasing home decor items that offer functional benefits and integrate seamlessly with various interior design st… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)