# Inspired Oil Brands are offering contemporary hair oils inspired by historic rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 21, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inspired-oil ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Inspired Oil trend? **Inspired Oil:** The act of massaging oil into hair to improve its appearance and health has been a long-practiced ritual in South Asian and African countries. New hair oil products are directly inspired by these rituals and are packaged as extensions of this long-established practice. ## The consumer insight behind the Inspired Oil trend Natural health and self-care rituals are increasingly preferred by consumers, particularly for those who come from backgrounds where these rituals hold cultural meaning. These consumers look to practice these rituals in a way that suits their contemporary self-care needs and preferences, and are drawn to brands that take their personal history into account. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 8, 2020 to Jul 23, 2022 - Published: Oct 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Asia, Africa ## Themes within the Inspired Oil trend ### Natural Haircare Rituals Products inspired by long-established haircare rituals are becoming increasingly popular, especially among consumers who prefer natural health and self-care. ### Plant-Based Hair Oils New brands are offering premium ranges of haircare products that utilize plant-based ingredients and formulas. ### Honey-Powered Haircare Collections Brands are turning to honey as a hero ingredient in order to provide a luxurious range of organic haircare products that aim to condition, hydrate, cleanse, and enhance shine. ## What the Inspired Oil trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is poised for continuous growth, especially with the increasing demand for natural and organic products that cater to individual needs and preferences. ### For Health and Wellness The health and wellness industry is expanding its offerings to include products that promote natural and holistic approaches to self-care, featuring ingredients and rituals from across cultures. ### For Sustainability Sustainability is becoming an important consideration across industries as consumers seek out environmentally conscious products and brands that prioritize eco-friendly practices. ## Workshop question How does your brand prioritize the cultural rituals of its target demographic? ## Trend signals for Inspired Oil Trend score 4.1 out of 10, from popularity 58%, activity 52%, freshness 12%. - Popularity: 58% - Activity: 52% - Freshness: 12% ## Examples of the Inspired Oil trend 8 featured examples from Apr 8, 2020 to Jul 23, 2022. - [Food-Grade Hair Oils](https://www.trendhunter.com/trends/addicted-beauty): These Addicted Beauty Hair Oils Have a Natural, Free-From Recipe (Category: Fashion) Implication: Developing innovative haircare products for consumers seeking natural, effective solutions. - [Plant-Based Ayurvedic Haircare](https://www.trendhunter.com/trends/ayurvedic-haircare): Fable & Mane Makes Haircare Inspired by Beauty Fables & Rituals (Category: Fashion) Implication: Beauty industry can learn from Fable & Mane's use of ancient ingredients and create innovative and sustainable products. - [Honey-Powered Haircare Collections](https://www.trendhunter.com/trends/honeypowered-haircare): JCOS Offers a Luxurious Range of Organic Honey-powered Products (Category: Marketing) Implication: The skincare industry can further explore the use of natural ingredients in its products with honey as the hero ingredient. - [Gooseberry Hair Oils](https://www.trendhunter.com/trends/gooseberry-hair-oils): Squigs' Gooseberry Delight Hair Oil Modernizes an Ancient Beauty Treatment (Category: Fashion) Implication: The emergence of natural and traditional hair care treatments like gooseberry hair oil creates disruptive innovation opportunities in the hair care industry. - [Plant-Based Hair Oils](https://www.trendhunter.com/trends/plantbased-hair-oil): The Afro Hair & Skin Co. Boasts Nutrient-Dense Products That are Natural (Category: Fashion) Implication: Beauty and wellness businesses can adapt and innovate their products to include natural and nourishing plant-based ingredients to meet the growing demand for sustainable and healt… - [Natural Afro-Specific Hair Products](https://www.trendhunter.com/trends/afrocenchix): Afrocenchix Emphasizes Natural and Nourishing Formulas (Category: Marketing) Implication: The beauty and personal care industry can tap into the demand for natural and personalized hair care products. - [Curl-Moisturizing Shine Oils](https://www.trendhunter.com/trends/living-proof-oil): This Living Proof Oil Smooths, Defines & Supports Healthy Strands (Category: Fashion) Implication: With rising demand for natural, silicone-free, nourishing and customizable hair care formulations that cater to different hair textures, brands in this industry have an opportunit… - [Deep-Conditioning Curly Hair Oils](https://www.trendhunter.com/trends/nectar-hair-oil): Here2Grow Partners with Purely Natural to Create Nectar Hair Oil (Category: Fashion) Implication: The Nectar Hair Oil's success in the market shows the potential for disruptive innovation in the beauty and personal care industry, especially in niche markets. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)