# Insightful Retail Retailers leverage big data to make informed business decisions. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 3, 2015 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/insightful-retail ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Insightful Retail trend? **Insightful Retail:** As the gap between the physical and digital continues to narrow, retailers are turning to big data to make decisions concerning brick-and-mortar stores. Platforms that synthesize consumers' behavior online and on their mobile devices offer unique insight that can translate into the physical realm, allowing businesses the chance to not only make informed decisions, but also predict the future needs of consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 12 to Nov 3, 2015 - Published: Nov 3, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Insightful Retail trend ### Big Data Analytics Retailers leverage big data to make informed business decisions using platforms that synthesize behavior online and on mobile devices to predict the future needs of consumers. ### Retail Analytics Retailers use analytical tools such as iBeacon and Placemeter technology to track retail traffic and customer movement in physical retail spaces, offering measurable feedback for profit and marketing strategies. ### Online Data Integration Companies such as Amazon integrate online data for their physical stores, curating book selections and offering in-person gadget demonstrations, using the power of in-person retail experiences to promote a successful online brand. ## What the Insightful Retail trend means for industry ### For Retail Analytics The retail industry can implement analytical tools such as iBeacon and Placemeter technology to track retail traffic and customer movement in physical retail spaces, offering measurable feedback for profit and marketing strategies. ### For E-commerce Online companies can integrate online data to curate physical stores and promote its brand, utilizing both physical and online retail experiences to increase profitability and brand awareness. ### For Business Intelligence Companies can leverage big data analytics tools to make informed decisions and predict future trends to stay ahead of competition and promote growth. ## Workshop question In what ways can you tap into your consumer's mindset in order to create a more customized experience? ## Trend signals for Insightful Retail Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Insightful Retail trend 5 featured examples from Mar 12 to Nov 3, 2015. - [Online Retailer Bookstores](https://www.trendhunter.com/trends/amazon-books): Amazon Books Opened Its First Physical Store Using Online Data (Category: Marketing) Implication: Retailers can use online data to customize in-store offerings, creating a seamless online-to-offline shopping experience. - [Retail Traffic Trackers](https://www.trendhunter.com/trends/retail-traffic): This Technology Helps Businesses Track Pedestrian and Vehicle Traffic (Category: Tech) Implication: Disruptive innovation opportunity: Leverage retail traffic tracking technology to drive foot traffic and improve conversion rates. - [Analytical Retail Beacons](https://www.trendhunter.com/trends/ibeacon-tech): Shaftsbury Square's Use of iBeacon Tech Also Offers Feedback for Shops (Category: Tech) Implication: The retail industry can utilize iBeacon technology to create personalized experiences for customers, optimize their store layouts and promotions, and increase sales. - [Business Insight Apps](https://www.trendhunter.com/trends/big-data-for-business): Teradata's Aster AppCenter Makes Big Data for Business Comprehensible (Category: Business) Implication: Disruptive innovation opportunity: Developing apps that analyze and improve customer abandonment, attribution, and website flow. - [Retail-Reviewing Platforms](https://www.trendhunter.com/trends/success-of-a-popup): This Service Allows Brands to Gauge the Potential Success of a Pop-Up (Category: Business) Implication: Platforms like 'RetailGrade' offer e-commerce businesses the opportunity to experiment with temporary offline experiences and expand their customer reach. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)