# In-Person E-Tail Online and offline shopping reach a level playing ground to support each vertical. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 31, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/inperson-etail ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the In-Person E-Tail trend? **In-Person E-Tail:** The online and offline retail worlds are colliding as we see a distinct increase in the ways that shoppers are demanding a tangible experience meshed with a discounted one. The clear divide between the two realms has predominantly been rooted in convenience and cost difference, but as more shoppers move online, the number of consumers craving an in-store experience is rising. A resulting push of consumers back into stores speaks to consumer demand for a custom, tangible shopping experience, but also to impulsive shoppers that are more comfortable with in-store purchasing. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 8, 2013 to Mar 25, 2014 - Published: Mar 31, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the In-Person E-Tail trend ### In-store experiences Consumers are demanding more in-store experiences, leading to the integration of online and offline shopping methods. ### Augmented Reality Augmented Reality is transforming online and offline retail, by bridging the gap and allowing consumers to consume media in a more interactive way. ### Visual product search Visual product search platforms are revolutionizing the way people shop by simplifying the shopping process and allowing customers to purchase items on the move. ## What the In-Person E-Tail trend means for industry ### For Retail The retail industry must integrate online and offline shopping experiences to meet consumer demands. ### For Technology Technological innovations are driving the transformation in the way people shop, creating vast business opportunities for companies to create new products and services. ### For Artificial Intelligence Artificial Intelligence is disrupting traditional shopping experiences, offering personalized recommendations and assisting users in navigating vast databases. ## Trend signals for In-Person E-Tail Trend score 3.3 out of 10, from popularity 62%, activity 30%, freshness 8%. - Popularity: 62% - Activity: 30% - Freshness: 8% ## Examples of the In-Person E-Tail trend 6 featured examples from Jul 8, 2013 to Mar 25, 2014. - [Immediate Access Shopping Apps](https://www.trendhunter.com/trends/amazon-flow): Amazon Flow Gives Users the Ability to Scan Anything, Anywhere (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate scanning and instant shopping features into existing e-commerce platforms to enhance the user experience. - [Augmented Reality Retail](https://www.trendhunter.com/trends/american-apparel-stores): The Vuforia App Digitizes American Apparel Stores (Category: Marketing) Implication: The retail industry can leverage augmented reality and digital features to attract and engage consumers, bridging the gap between online and offline shopping. - [Visual Product Search Platforms](https://www.trendhunter.com/trends/slyce): The Slyce Product-Scanning App Makes Shopping a Breeze (Category: Tech) Implication: Visual product search platforms can revolutionize the e-commerce industry by making it easier for consumers to find and purchase products online. - [Fashion-Grabbing Apps](https://www.trendhunter.com/trends/snap-fashion): The 'Snap Fashion' App Finds Outfits for You Using Snapshots (Category: Tech) Implication: Adopting image recognition technology to streamline online shopping and enhance customer experience. - [Lifelike Shopping Apps](https://www.trendhunter.com/trends/nuji): Nuji Provides an Ultra-Realistic Companion for Shopping Aficionados (Category: Fashion) Implication: The use of lifelike shopping apps presents opportunities for e-commerce platforms to provide more immersive online shopping experiences and increase customer loyalty. - [Virtual Furniture Shopping Apps](https://www.trendhunter.com/trends/augmented-pixels-showinroom): The Augmented Pixels ShowInRoom 3D Tablet Tool Debuted at CES 2014 (Category: Tech) Implication: Furniture retailers who adopt augmented reality technology and virtual interior design experiences like ShowInRoom can differentiate themselves and attract customers looking for i… ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)