# In-Person Customization Consumer co-creation ensures a truly personalized product experience. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 7, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inperson-customization ## Key Figures - Trend score: 6.6/10 - Evidence articles: 8 ## What is the In-Person Customization trend? **In-Person Customization:** Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 1, 2017 to Sep 16, 2019 - Published: Sep 7, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the In-Person Customization trend ### In-Person Customization Brands are putting user experience directly into the hands of consumers. ### Customization on Demand Many brands are offering consumers unique opportunities to personalize their own products, both in-store and online. ### Enhancing Consumer Engagement Many brands are turning to high-tech packaging solutions to engage consumers at the point of purchase, with smart labels being one such example. ## What the In-Person Customization trend means for industry ### For Retail Industry The retail industry, both in-store and online, is experiencing a surge in personalized and co-creation services. ### For Beverage and Alcohol Industry An increasing number of brands within the beverage and alcohol industries are turning to high-tech packaging solutions to engage consumers. ### For Fragrance Industry The fragrance industry is experimenting with experiential stores that encourage self-discovery and personalization on the part of consumers. ## Workshop question Where can you loosen the reigns and give more control to the end user of your product or service? ## Trend signals for In-Person Customization Trend score 6.6 out of 10, from popularity 96%, activity 95%, freshness 8%. - Popularity: 96% - Activity: 95% - Freshness: 8% ## Examples of the In-Person Customization trend 8 featured examples from Aug 1, 2017 to Sep 16, 2019. - [Denim Customization Pop-Ups](https://www.trendhunter.com/trends/denim-customization): 'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing (Category: Business) Implication: The fashion retail industry has the opportunity to engage customers with new, unique in-store experiences by offering customization services that are not available online. - [Sneaker Stencil Kits](https://www.trendhunter.com/trends/gakou-flyknit): The Nike Gakou Flyknit Allows for Complete At-Home Customization (Category: Fashion) Implication: In addition to Nike, other footwear brands can offer stencil kits or personalized customization options to meet consumers' growing desire for personalized products. - [In-Store Chocolate 3D Printers](https://www.trendhunter.com/trends/chocolate-3d-printer): Cadbury Introduced a High-Tech Activation for World Chocolate Day (Category: Marketing) Implication: The customizable chocolate charms created by a 3D printer offer a disruptive innovation opportunity in the confectionary industry, allowing for unique and personalized products. - [Color-In Car Rentals](https://www.trendhunter.com/trends/coloring-book-upholstery): These Hertz Rental Cars Feature Coloring Book Upholstery to Entertain Kids (Category: Autos) Implication: Opportunities for car rental companies to differentiate their offerings and appeal to families by providing unique and interactive features in their vehicles. - [Customizable Takeout Packaging](https://www.trendhunter.com/trends/takeout-boxes): Born2Be's Vibrant Takeout Boxes Encourage Play (Category: Lifestyle) Implication: Restaurants, cafes, and other food businesses can utilize customizable packaging to enhance their brand and customer experience. - [Bottle Personalization Services](https://www.trendhunter.com/trends/bottle-personalization): Copper Dog Launched a Customization Service at Selfridges (Category: Lifestyle) Implication: Opportunity for food and beverage brands to offer personalized packaging services to enhance the gifting experience and create a connection with customers. - [Smart Tequila Bottles](https://www.trendhunter.com/trends/astral-tequila-bottles): Astral Tequila Bottles Engage Consumers with NFC Technology (Category: Lifestyle) Implication: The beverage industry can leverage the NFC-enabled packaging trend for their products to provide interactive product labeling and a streamlined communication channel with consumer… - [Multi-Sensory Fragrance Shops](https://www.trendhunter.com/trends/experiential-store-concept): The Perfume Shop's Experiential Store Concept Invites Play (Category: Business) Implication: Retailers can explore innovative store concepts and personalized offerings to attract and retain customers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)