# Injectable Flavor Dessert presentation is elevated with participatory flavor injections. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 22, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/injectable-flavor ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Injectable Flavor trend? **Injectable Flavor:** As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation such as dramatic flavor injections. This progression speaks to the ever-evolving nature of dessert menus in particular and their relationship to the pursuit of experiential and inherently socially sharable moments in all aspects of everyday life. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 8, 2016 to Dec 5, 2018 - Published: Jan 22, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Injectable Flavor trend ### Participatory Dessert Presentation As consumers seek out one-of-a-kind experiences from the restaurants they patronize, establishments are raising the bar by creating over-the-top dessert dishes that prioritize presentation and active participation. ### Injectable Flavors In order to get diners truly involved in their indulgence, restaurants have created dishes that come with syringes with which customers can infuse food with extra flavor. ### Experiential Food Dessert dishes in particular are expanding to include participatory action that elevates the overall experience into one that is performative and that provides a uniqueness not achievable at home. ## What the Injectable Flavor trend means for industry ### For Dessert Industry Incorporate participatory elements and unique presentation into your dessert dishes to elevate the dining experience and create social media shareable moments. ### For Food Gift Industry Offer unique and indulgent food gifts, such as Nutella donut bouquets, that are not only delicious but also socially shareable. ### For Experiential Dining Industry Create food and beverage experiences that are not just delicious but also provide a unique and interactive experience for your customers, such as scientific sundae bars and injectable flavor dishes. ## Workshop question How can you turn your product offering into something that consumers can actively participate in the delivery of? ## Trend signals for Injectable Flavor Trend score 4.0 out of 10, from popularity 55%, activity 56%, freshness 8%. - Popularity: 55% - Activity: 56% - Freshness: 8% ## Examples of the Injectable Flavor trend 6 featured examples from Mar 8, 2016 to Dec 5, 2018. - [Injectable French Toast Bites](https://www.trendhunter.com/trends/the-lost-bread): The Lost Bread Serves This Dessert Dish with Injectable Syrups (Category: Lifestyle) Implication: Implementing innovative dining experiences with unique dessert offerings to attract customers and increase social media exposure. - [Scientific Sundae Bars](https://www.trendhunter.com/trends/ice-cream-lab): Brain Freeze Ice Cream Lab Serves Sundaes with Injectable Chocolate Syrup (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to enhance consumers' eating experience by incorporating scientific techniques and experiential elements into the dining experien… - [Choco-Hazelnut Donut Bouquets](https://www.trendhunter.com/trends/donut-bouquet): This Australian Shop Lets You Gift Someone a Nutella Donut Bouquet (Category: Lifestyle) Implication: The food and gourmet gifting industry can leverage the trend of donut bouquets to offer unique and memorable gift options. - [Injected Chocolate Chip Cookies](https://www.trendhunter.com/trends/sweet-shot-cookies): Sweet Shot Cookies Puts a Delicious Twist on the Classic Cookie (Category: Lifestyle) Implication: Opportunity for bakeries and confectionery companies to explore injecting fillings into their products. - [Decadent Donut Creations](https://www.trendhunter.com/trends/decadent-donut): Aussie Bakery Doughnut Time Celebrates 1st Anniversary in Big Way (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce unique and creative donut creations that cater to the evolving tastes and preferences of consumers. - [Marinade-Injected Cupcakes](https://www.trendhunter.com/trends/cupcake-treats): These Cupcake Treats Use Tony's Praline Honey Ham Injectable Marinade (Category: Lifestyle) Implication: The food and beverage industry can take advantage of creating new products and flavors using unexpected ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)