# In-Game Recruitment Companies are using video games for a streamlined recruitment strategy. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Jul 21, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ingame-recruitment ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the In-Game Recruitment trend? **In-Game Recruitment:** Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for. ## The consumer insight behind the In-Game Recruitment trend The Millennial and Gen Z demographic have been raised in a technological era and naturally push boundaries in many traditional practices, and that includes recruitment and job-seeking. As a result, they're more likely to experiment with alternative approaches and challenge conservative methods when it comes to the hiring process. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 10 to Jul 22, 2020 - Published: Jul 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Game Recruitment trend ### Virtual Recruitment through Video Games Companies across industries are using video games to streamline their recruitment process by partnering with game developers to find players who possess the skills needed for the job. ### Engaging with Millennials and Gen Z The emerging younger workforce - Millennials and Gen Z have grown up in a technological era and tend to prefer alternative approaches when it comes to traditional practices, including the hiring process. ### In-Game Advertisements for Jobs Collaboration between companies and game developers has led to in-game advertisements for job opportunities targeting specific skill sets found among gamers. ## What the In-Game Recruitment trend means for industry ### For Technology The tech industry can leverage video games to find potential candidates with the needed technical skillset especially in the cybersecurity field. ### For Advertising and Creative Industries Utilizing video games such as Animal Crossing and Minecraft can be an innovative hiring tactic for creative industries looking to find diverse talent. ### For Human Resources Companies and HR professionals can facilitate suggestions and innovation for the hiring process by testing out recruitment techniques that utilize outside-the-box approaches. ## Workshop question How can your company work with different industries to create new strategies to a common goal? ## Trend signals for In-Game Recruitment Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 9%. - Popularity: 33% - Activity: 25% - Freshness: 9% ## Examples of the In-Game Recruitment trend 4 featured examples from Jul 10 to Jul 22, 2020. - [In-Game Recruitment Campaigns](https://www.trendhunter.com/trends/paid-internship-opportunity): Waste is Offering a Paid Internship Opportunity via Animal Crossing (Category: Tech) Implication: Advertising and creative agencies can embrace in-game recruitment campaigns to diversify their talent pool and reach a wider audience. - [In-Game Design Job Opportunities](https://www.trendhunter.com/trends/yummy-house): Yummy House Turns to Animal Crossing to Recruit Employees (Category: Lifestyle) Implication: The gaming industry benefits from business collaborations and partnerships that utilize their platforms for recruitment purposes. - [Internal Video Game Recruitment](https://www.trendhunter.com/trends/beyond-it): Beyond IT Uses Minecraft to Recruit New Job Candidates (Category: Lifestyle) Implication: The Human Resources industry can explore virtual recruitment techniques to widen their talent pool and streamline the hiring process, ultimately saving time and resources. - [Hidden Game Recruitment Tactics](https://www.trendhunter.com/trends/riot-game): Riot Games Hides a Recruitment Opportunity in Video Games (Category: Business) Implication: The gaming industry can embrace hidden recruitment tactics to discover skilled individuals who can contribute to game development and security. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)