# In-Game Inclusion In-game features, storylines and campaigns prioritize inclusive representation. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 22, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/ingame-inclusion ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the In-Game Inclusion trend? **In-Game Inclusion:** In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation. ## The consumer insight behind the In-Game Inclusion trend A range of industries have been put under the microscope by consumers, particularly in North America, who increasingly expect that brands offer accurate and adequate representation for them. The diversity of North America is often not well-represented, but underserved demographics are increasingly being heard in their calls for inclusion. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 5, 2020 to Mar 22, 2021 - Published: Mar 22, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the In-Game Inclusion trend ### Inclusive Representation in Gaming Real-time language translators and history-based, anti-racist storylines are becoming more popular in video games, providing opportunities for inclusive representation. ### AI in Gaming Industry Live in-game AI translators and AI technology trained on gaming jargon are being used to improve communication among gamers from different countries. ### Informative and Educational Video Games Historically accurate games like Mafia III are addressing important social issues and promoting empathy in gamers, spurring important dialogue. ## What the In-Game Inclusion trend means for industry ### For Video Game Industry The video game industry is being called upon to address issues of inclusion, representation, and social justice to meet changing audience expectations. ### For Language Translation Industry The language translation industry is developing AI solutions for real-time in-game translation that can be applied to other industries requiring cross-language communication. ### For Education Industry The education industry can leverage informative video games to engage students and promote empathy and dialogue about important social issues. ## Workshop question How is your brand prioritizing accurate representation and inclusion? ## Trend signals for In-Game Inclusion Trend score 2.9 out of 10, from popularity 37%, activity 41%, freshness 10%. - Popularity: 37% - Activity: 41% - Freshness: 10% ## Examples of the In-Game Inclusion trend 4 featured examples from Aug 5, 2020 to Mar 22, 2021. - [Inclusive Gaming Razor Campaigns](https://www.trendhunter.com/trends/skinclusive-summer-line): Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing (Category: Marketing) Implication: Brands can capitalize on the growing demand for inclusive beauty products and advocate for positive representation in the industry. - [Live In-Game AI translator](https://www.trendhunter.com/trends/ingame-live-ai-translator): Acer Launched SigridWave, an In-Game Live AI Translator (Category: Tech) Implication: Video game companies can integrate AI-based in-game communication tools to create a more inclusive gaming experience for international players. - [Informative Inclusive Video Games](https://www.trendhunter.com/trends/mafia-iii): Mafia III Tackles Historical Racism Through "Raw Interactions" (Category: Tech) Implication: The video game industry continues to evolve and expand as consumers seek out innovative and socially conscious content - [Multi-Language Video Game Updates](https://www.trendhunter.com/trends/bluestacks): BlueStacks Debuts a Real-Time, In-Game Translation Feature (Category: Tech) Implication: Developers of video games can benefit from incorporating real-time in-game translator features and designing cross-cultural interfaces to cater to a wider, diverse and global audi… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)