# In-Game Concert In-game concerts have become popular as people seek at-home entertainment options. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 23, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ingame-concert ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the In-Game Concert trend? **In-Game Concert:** Gaming experiences are now including concerts by real-world celebrity musicians, who are currently restricted in their ability to perform for people live. These in-game experiences include animated versions of the artists and live viewings. ## The consumer insight behind the In-Game Concert trend Consumers are finding more creative ways to entertain themselves without leaving the house, as people around the world are restricted in the recreational options they have outside the home. They're turning to brands that understand their unique circumstances, and are able to support or entertain them as they move forward with their changed lifestyles. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 25 to Oct 22, 2020 - Published: Oct 23, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the In-Game Concert trend ### In-Game Concerts Virtual in-game concerts have exponentially increased in popularity as people look for alternative ways to see their favorite artists perform live. ### Remote Entertainment As people continue to stay at home, there is an increasing need for companies to create remote entertainment options for at-home recreation. ### Virtual Gathering In order to maintain a sense of community, there has been a growing trend of virtual gathering spaces that allow people to connect with each other in ways that replicate offline experiences. ## What the In-Game Concert trend means for industry ### For Gaming Industry The gaming industry has become a viable platform for concerts, performances and other forms of entertainment, allowing musicians to reach their audience where in-person events can not. ### For Music Industry Virtual concerts are a growing trend that musicians can utilize to connect with their fans, even during a time when touring isn't possible. ### For Event Planning Industry As people have been forced to cancel in-person events, the virtual event planning industry has exponentially increased and created new opportunities for remote gatherings. ## Workshop question How is your brand adapting to consumers' constantly changing lifestyles? ## Trend signals for In-Game Concert Trend score 3.0 out of 10, from popularity 48%, activity 33%, freshness 9%. - Popularity: 48% - Activity: 33% - Freshness: 9% ## Examples of the In-Game Concert trend 4 featured examples from Apr 25 to Oct 22, 2020. - [In-Game Rap Concerts](https://www.trendhunter.com/trends/anderson-paak): Anderson .Paak is Set to Take Fortnite's Party Royale Spotlight Soundstage (Category: Tech) Implication: The gaming industry can leverage in-game concert experiences to attract and engage players, creating new revenue streams and enhancing user retention. - [In-Game Music Performances](https://www.trendhunter.com/trends/fortnite-astronomical): Fortnite Astronomical Gathered Players Virtually to See Travis Scott (Category: Pop Culture) Implication: As in-person events continue to be limited, the virtual events industry presents an opportunity to create new revenue streams and enhance online experiences using innovative platf… - [In-Game Raggaeton Halloween Parties](https://www.trendhunter.com/trends/fortnites-main-stage): J Balvin is Set to Perform on Fortnite's Main Stage (Category: Tech) Implication: In-game events and virtual concerts could disrupt traditional forms of entertainment by expanding audience reach and creating unique experiences. - [In-Game Concert Broadcasts](https://www.trendhunter.com/trends/dominic-fike): Dominic Fike Will Preform His Debut LP at Fortnite's In-Game Stage (Category: Tech) Implication: The gaming industry can capitalize on the growing trend of in-game concerts by partnering with artists and leveraging virtual reality technology to enhance the concert experience. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)