# Infusion Control Consumers turn to infused products as a way to control flavor. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infusion-control ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Infusion Control trend? **Infusion Control:** Infused products, and even products that facilitate infusion, appeal to consumers who wish to strike a balance between health and flavor. Offering a sense of control both in terms of health and taste, this shift puts consumers in control of what they eat, speaking to a desire to remain healthy without sacrificing basic preferences with edibles. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 3, 2013 to Nov 19, 2015 - Published: Apr 9, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Infusion Control trend ### Infusion Innovation Innovative companies are creating new products for flavor infusion such as fruit-infused ice makers, built-in infuser mugs, and flavor-infusing jugs ### On-the-Go Infusion Consumers are looking for convenience with products such as brewing water bottles and spinning alcohol infusers ### Herb Infuser Designs Creative designs for herb infusers such as vegetable-shaped and meat-mimicking pods enhance the cooking experience ## What the Infusion Control trend means for industry ### For Kitchen Appliance Industry Companies can create innovative kitchen appliances such as ice ball makers, jug beverage dispensers, and herb infusers. ### For Beverage Industry The infusion trend can be leveraged for creating new beverage products with natural flavoring ### For Tea and Coffee Industry Infuser mugs and brewing bottles disrupt the tea and coffee industry by creating new ways for on-the-go infusion ## Trend signals for Infusion Control Trend score 4.7 out of 10, from popularity 67%, activity 65%, freshness 8%. - Popularity: 67% - Activity: 65% - Freshness: 8% ## Examples of the Infusion Control trend 7 featured examples from Jul 3, 2013 to Nov 19, 2015. - [Brewing Water Bottles](https://www.trendhunter.com/trends/ocha-tea-capsule): The O'Cha Tea Capsule Lets You Conveniently Create On-the-Go Infusions (Category: Art & Design) Implication: Beverage companies can innovate by creating portable and efficient solutions to provide consumers with on-the-go infusions. - [Built-In Infuser Mugs](https://www.trendhunter.com/trends/travel-tea-mug): This Travel Tea Mug Touts a Clever Design For Brewing Loose Leaf Tea (Category: Eco) Implication: Disruptive innovation opportunity: Introduce new kitchenware products and gadgets that enhance the tea brewing experience, leading to increased consumer satisfaction. - [Vegetable-Shaped Herb Infusers](https://www.trendhunter.com/trends/herb-infuser): This Handy Herb Infuser Resembles a Red Pepper (Category: Art & Design) Implication: The kitchenware industry can explore innovative designs and materials to create more efficient and enjoyable herb infusers. - [Flavor-Infusing Jugs](https://www.trendhunter.com/trends/beverage-dispenser): This Glass Beverage Dispenser Allows for Natural Flavoring (Category: Lifestyle) Implication: Opportunity for innovative kitchenware products that enhance beverage flavor. - [Spinning Alcohol Infusers](https://www.trendhunter.com/trends/incanter): Sempli's Incanter Helps You Add Flavor to Spirits at Home (Category: Art & Design) Implication: Sempli's Incanter is a new addition to the innovative and growing market of kitchen gadgets. - [Meat-Mimicking Flavor Pods](https://www.trendhunter.com/trends/pulke-herb-infuser): The Pulke Herb Infuser is a Clever Seasoning-Stuffed Ingredient (Category: Art & Design) Implication: The food and beverage industry can incorporate meat-mimicking flavor pods to create new vegetarian or vegan products with unique flavors. - [Fruit-Infused Ice Makers](https://www.trendhunter.com/trends/ice-balls): AdNArt’s Ice Balls Maker is a Great Addition to Your Summer Drinks (Category: Lifestyle) Implication: Creating new beverage products and flavors that cater to consumers interested in fruit-infused drinks ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)