# Infused Floret Broccoli is infused and transformed in various dishes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infused-floret ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Infused Floret trend? **Infused Floret:** Broccoli is being transformed in dishes to function as an alternative to various carbs, or just to add a nutritional boost. This transformation caters to health-conscious and foodie consumers alike, and creates automatic associations with nutrition without the need to extravagantly market them as such. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2017 to Jun 8, 2018 - Published: Jun 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Infused Floret trend ### Plant-powered alternatives Cauliflower and broccoli are used as plant-powered alternatives to traditional carb-filled dishes and ingredients. ### Single-ingredient rice substitutes Single-ingredient rice substitutes made from cruciferous vegetables provide a low-carb and gluten-free alternative to rice. ### Veggie-infused frozen foods Frozen food products are enriched with additional vegetables to provide a healthier alternative to conventional potato fries, rings and tots. ## What the Infused Floret trend means for industry ### For Food and beverage Companies and cafes in the food and beverage industry can create innovative plant-based dishes and offer healthier alternatives to traditional meals and ingredients. ### For Frozen foods Frozen foods manufacturers can release products that combine potatoes and pulses with various vegetables to offer healthier frozen food options. ### For Scientific research and development Scientists and researchers can develop and explore new ways of creating nutrient-rich powders and food products from 'ugly' parts of vegetables, while reducing food waste. ## Workshop question Consider something your brand could adopt in order to transform the perception of one of its products/services. ## Trend signals for Infused Floret Trend score 3.3 out of 10, from popularity 47%, activity 44%, freshness 8%. - Popularity: 47% - Activity: 44% - Freshness: 8% ## Examples of the Infused Floret trend 4 featured examples from Sep 2, 2017 to Jun 8, 2018. - [Mixed Vegetable French Fries](https://www.trendhunter.com/trends/veggie-fries): Farmwise's Veggie Fries Combine Potatoes, Carrots & Greens (Category: Lifestyle) Implication: The frozen food industry can take advantage of the trend of creating healthier and more innovative frozen food products, such as vegetable and legume-based fries. - [Mashed Cauliflower Sides](https://www.trendhunter.com/trends/cauliflower-broccoli-and-cheese): This New Green Giant Dish Combines Cauliflower, Broccoli and Cheese (Category: Lifestyle) Implication: Food manufacturers should consider incorporating healthier and plant-based alternatives for traditional carbohydrate-heavy side dishes to stay competitive in the market. - [Plant-Based Rice Substitutes](https://www.trendhunter.com/trends/riced-broccoli): Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems (Category: Lifestyle) Implication: Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products. - [Broccoli-Infused Coffees](https://www.trendhunter.com/trends/broccoli-powder): A Melbourne Cafe is Adding CSIRO-Created Broccoli Powder to Coffee (Category: Lifestyle) Implication: Food manufacturers have the opportunity to develop and market innovative products, like broccoli powder, that utilize 'ugly' or underutilized ingredients to meet the growing deman… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)