# Infused Coffees Coffee brands infuse unlikely flavors into their beans. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 17, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infused-coffees ## Key Figures - Trend score: 4.4/10 - Evidence articles: 8 ## What is the Infused Coffees trend? **Infused Coffees:** Coffee beans are now being infused with unusual flavors in order to compete in a highly saturated market. Products in this space include everything from seasonally flavored coffee beans to coffees infused with popular liqueurs. ## The consumer insight behind the Infused Coffees trend Consumers who align themselves with "foodie culture" tend to be more experimental in what they're willing to try. These individuals will be drawn to brands that are able to get creative with their products, even in industries that tend to be somewhat traditional. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 26, 2021 to May 11, 2023 - Published: Feb 17, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Infused Coffees trend ### Infused Coffees Coffee brands are infusing products with unusual flavors to appeal to consumers who align themselves with 'foodie culture.' ### Functional Ingredients in Coffee Companies are creating stomach-friendly and functional coffee blends with ingredients like blueberry, cardamom, and marshmallow root. ### Alcohol-Infused Coffees Brands are collaborating to create unique coffee blends infused with herbal liqueurs and whiskey for a new experience of a familiar product. ## What the Infused Coffees trend means for industry ### For Food and Beverage Industry The infusion of unusual flavors and functional ingredients in products provides many opportunities for growth in the food and beverage industry. ### For Hospitality Industry Hotels and restaurants can incorporate these unique coffee blends into their beverage menus to cater to consumers who are looking for new and exciting experiences. ### For Retail Industry Retailers can offer these unique coffee blends as part of product lines for consumers who enjoy experimental products and align themselves with 'foodie culture.' ## Workshop question How could your brand use novelty to pique consumers' interest? ## Trend signals for Infused Coffees Trend score 4.4 out of 10, from popularity 64%, activity 52%, freshness 16%. - Popularity: 64% - Activity: 52% - Freshness: 16% ## Examples of the Infused Coffees trend 8 featured examples from Apr 26, 2021 to May 11, 2023. - [Olive Oil-Infused Coffees](https://www.trendhunter.com/trends/starbucks-oleato): The Starbucks Oleato Line Shares a Taste of Cold-Pressed EVOO (Category: Lifestyle) Implication: Companies in the coffee industry can look to experiment with new and unique flavors for their customers. - [Herbal Liqueur-Infused Coffees](https://www.trendhunter.com/trends/jgermeister-and-dark-matter): Jägermeister and Dark Matter Collaborated on Coffee and Chocolate (Category: Lifestyle) Implication: Opportunity for liquor brands to expand their product offerings and appeal to a wider range of consumers by incorporating their flavors into food and drink products beyond beverag… - [THC-Infused Coffees](https://www.trendhunter.com/trends/thc-infused-coffee): GramCo's Wake & Bake Coffee Combines Two Morning Routines (Category: Lifestyle) Implication: Opportunity for food and beverages industries to incorporate cannabis-infused products to cater to the growing demand for these products. - [Strong Seasonal Coffees](https://www.trendhunter.com/trends/gingerdead): Death Wish Coffee's Gingerdead is Festive and Boldly Caffeinated (Category: Lifestyle) Implication: Coffee shops and roasters can capitalize on the demand for unique and seasonal blends, as well as high-caffeine products. - [Stomach-Friendly Superfood Coffees](https://www.trendhunter.com/trends/soothe-coffee): Laird Superfood Soothe Coffee Contains Functional Ingredients (Category: Lifestyle) Implication: Innovative coffee brands can capitalize on growing demand for functional coffee blends that cater to specific health needs. - [Mayo-Infused Coffees](https://www.trendhunter.com/trends/mayo-infused-coffee): Mayonnaise-Infused Coffee is an Unconventional Fat-Rich Coffee Add-In (Category: Lifestyle) Implication: The trend of adding fat-rich ingredients to coffee opens up opportunities for innovation in the coffee-additives industry. - [Floral Lavender-Infused Coffees](https://www.trendhunter.com/trends/farmers-coffee-co-lavender-coffee): Farmers Coffee Co. Lavender Coffee Comes in Two Varieties (Category: Marketing) Implication: Coffee companies can explore creating unique flavored coffee blends to cater to different taste preferences and stand out from the competition. - [Whiskey-Infused Coffee Stouts](https://www.trendhunter.com/trends/whiskey-infused-coffee-stout): This Irish Coffee Stout Was Aged in Whiskey-Laced Oak Chips (Category: Lifestyle) Implication: Incorporating different drinks to keep consumers intrigued in product innovation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)