# Infused Active Activewear is infused with beneficial ingredients to enhance performance. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 2, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infused-active ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Infused Active trend? **Infused Active:** Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing. Products include everything from CBD-infused activewear to antimicrobial cinnamon infusions in t-shirts. ## The consumer insight behind the Infused Active trend Consumers that prioritize their fitness as crucial aspects of their routine consistently choose to invest in products and services that enhance their abilities and make it easier for them to meet their goals. These include everything from smaller investments like clothing and nutrition, to larger ones like equipment and technology. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 17, 2019 to Jun 3, 2022 - Published: Dec 2, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Infused Active trend ### Infused Activewear Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing. ### Antimicrobial Technology Clothing brands are incorporating antimicrobial technology such as silver ions, cinnamon extract, or zinc ions to prevent odors, microbes and mildew. ### Nature-Based Dyes Brands are using natural dyes derived from herbs and plants such as neem, tulsi, and ayurvedic herbs for eco-friendly and skin-friendly performance wear. ## What the Infused Active trend means for industry ### For Activewear Manufacturing Manufacturers can leverage the trend of infused activewear and the use of antimicrobial technology and natural dyes to create new product lines that appeal to health-conscious consumers. ### For Textile Technology Textile tech companies can innovate the manufacturing process by developing new methods for incorporating natural and functional ingredients in fabrics to make activewear eco-friendly, sustainable, and suitable for extreme weather conditions. ### For Wellness Industry The wellness industry, from fitness studios to health food companies, can capitalize on the trend of infused activewear by integrating health and wellness products to create a holistic customer experience. ## Workshop question How is your brand offering multiple benefits in its product/service? ## Trend signals for Infused Active Trend score 3.8 out of 10, from popularity 55%, activity 48%, freshness 12%. - Popularity: 55% - Activity: 48% - Freshness: 12% ## Examples of the Infused Active trend 6 featured examples from Sep 17, 2019 to Jun 3, 2022. - [CBD-Infused Luxe Activewear](https://www.trendhunter.com/trends/acabada): Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel (Category: Lifestyle) Implication: The sportswear industry has opportunities to incorporate CBD-infused materials for athletes to enhance their performance and recovery. - [Herb-Infused Activewear](https://www.trendhunter.com/trends/infused-activewear): TVAAG Makes Ultra-Performance Pieces Dyed with 24 Ayurvedic Herbs (Category: Fashion) Implication: Industries focusing on sustainable fashion production could incorporate TVAAG's eco-friendly process of using natural dyes with plant-based materials into their designs and produc… - [Cinnamon Yarn T-Shirts](https://www.trendhunter.com/trends/cinnamon-t-shirt): The KOUP Cinnamon T-Shirt Naturally Combats Odor (Category: Eco) Implication: Opportunity for performance clothing brands to explore the use of cinnamon-infused fabrics to address odor-related issues. - [Zinc-Infused Antimicrobial Activewear](https://www.trendhunter.com/trends/koketa): Koketa's Styles with Acteev Fabric Resist Bacteria & Mildew (Category: Fashion) Implication: The activewear industry can benefit from adopting antimicrobial and odor-fighting technology, providing an added value to their garments and staying competitive in a growing marke… - [Volcanic Sand-Infused Activewear](https://www.trendhunter.com/trends/volcanxx-adaptive-clothing): The 'Volcanxx' Adaptive Clothing Keeps Wearers Comfortable (Category: Fashion) Implication: Disruptive innovation opportunity for athletic clothing brands to incorporate temperature-regulating technology and odor-resistant properties into their products for athletes. - [Silver Ion-Infused Activewear](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt): The Ten Thousand Versatile Shirt Comes in Three Models (Category: Fashion) Implication: Sportswear brands can leverage the above trends to produce innovative workout clothing that would appeal to athletes and sportspersons. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)