# Informative Foodie Pop-up spaces adopt educational food-related models. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/informative-foodie ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Informative Foodie trend? **Informative Foodie:** Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 28 to Jun 6, 2018 - Published: Jun 25, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Informative Foodie trend ### Pop-up Food Education Brands are blending education and experiential qualities of pop-up spaces to create food-related activations that inform and connect with consumers. ### Empowering Culinary Startups Nonprofits like Farming Hope are leveraging job training in the culinary industry to empower homeless communities to share their gifts, talents and value through food. ### Meal Kit Pop-Ups Meal kit companies like Blue Apron are adopting the brick-and-mortar model to offer consumers unique, interactive experiences and merchandise. ## What the Informative Foodie trend means for industry ### For Food and Beverage Industry Customer education and empowerment through informative, immersive experiences will create deep connections between brands and consumers. ### For Non-Profit/Civic Industry Communities are leveraging food and culinary training to empower homeless and marginalized individuals thereby supporting social and economic development in the food industry. ### For Retail Industry The integration of educational and experiential activations through pop-up shops provides a unique way to engage with consumers and create memorable brand-consumer relationships. ## Workshop question How can your brand better strengthen consumer interest or loyalty? ## Trend signals for Informative Foodie Trend score 4.9 out of 10, from popularity 77%, activity 63%, freshness 8%. - Popularity: 77% - Activity: 63% - Freshness: 8% ## Examples of the Informative Foodie trend 4 featured examples from Apr 28 to Jun 6, 2018. - [Meal Kit Pop-Up Shops](https://www.trendhunter.com/trends/blue-apron-unboxed-popup): The Blue Apron Unboxed Pop-up is Open in NYC (Category: Lifestyle) Implication: Meal kit companies like Blue Apron can leverage the pop-up shop trend to differentiate themselves from competitors and build brand loyalty through unique in-person experiences. - [Empowering Culinary Startups](https://www.trendhunter.com/trends/farming-hope): Farming Hope Offers Opportunity for the Homeless to Better Land Jobs (Category: Social Good) Implication: Disruptive innovation opportunity: Leveraging technology and new business models to improve the impact and scalability of nonprofit organizations working towards empowering margin… - [Globally Inspired Rice Pop-Ups](https://www.trendhunter.com/trends/globally-inspired-rice): The 'Tilda Rice-taurant' Offers a World of Meal Inspiration (Category: Marketing) Implication: The food and beverage industry can utilize globally inspired rice meal ideas to spice up their menus and attract diverse customers. - [Grain-Based Grocery Pop-Ups](https://www.trendhunter.com/trends/grain-graze): The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More (Category: Lifestyle) Implication: Opportunity for grocery store chains to collaborate with brands and create pop-up spaces to promote and sell their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)