# Influencer Ubiquity The influencer industry is no longer limited to marketing and artistic spaces. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 26, 2018 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-ubiquity ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Influencer Ubiquity trend? **Influencer Ubiquity:** From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic. ## At a Glance - Evidence: 6 featured examples - Articles from: May 28, 2017 to Apr 24, 2018 - Published: Apr 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Influencer Ubiquity trend ### Influencer Expansion The influencer industry has expanded to accommodate and transform a variety of spaces beyond marketing and artistic industries. ### Influencer Business Management Apps Social media platforms are launching apps targeted towards social media influencers to help them curate and plan their business strategies. ### Virtual Influencers Virtual influencers on social media are the emerging in the fashion industry. ## What the Influencer Ubiquity trend means for industry ### For Education More educational institutions are likely to incorporate social media into their curriculums to teach students how to become 'brandable'. ### For Marketing and Advertising Brands are turning towards social media influencers as their target audience expands to accommodate people preferencing niche and broad interests. ### For Fashion Virtual influencers in the fashion industry are becoming increasingly popular on social media. ## Workshop question How could your brand leverage influencer popularity? ## Trend signals for Influencer Ubiquity Trend score 5.2 out of 10, from popularity 79%, activity 69%, freshness 8%. - Popularity: 79% - Activity: 69% - Freshness: 8% ## Examples of the Influencer Ubiquity trend 6 featured examples from May 28, 2017 to Apr 24, 2018. - [Social Media Influencer Schools](https://www.trendhunter.com/trends/yiwu-industrial-commercial-college): Yiwu Industrial & Commercial College Helps Students Become Stars (Category: Social Media) Implication: Educational institutions are capitalizing on the demand for social media influencer training. - [Virtual Fashion Influencers](https://www.trendhunter.com/trends/virtual-fashion-influencer): Miquela Sousa is Instagram's First Virtual Fashion Icon (Category: Fashion) Implication: The fashion industry can harness the power of virtual influencers to reach younger audiences in a more innovative way. - [Pet Influencer Linen Campaigns](https://www.trendhunter.com/trends/brooklinen): Brooklinen Crowd Sourced Images from Instagram-Famous Pets (Category: Art & Design) Implication: Brands in the home and bedding industry can tap into the pet influencer trend to create engaging and relatable marketing campaigns. - [Tech-Savvy Elderly Influencers](https://www.trendhunter.com/trends/boomers-on-social-media): Baddie Winkle is a Social Media Influencer and Famous Model (Category: Pop Culture) Implication: Fashion brands can explore new markets and create more diverse campaigns by featuring elderly influencers with unique styles and attitudes. - [Influencer Business Management Apps](https://www.trendhunter.com/trends/live-creator-kit): Facebook's Live Creator Kit App Will Help Online Influencers (Category: Social Media) Implication: The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ… - [Influencer Compatibility Platforms](https://www.trendhunter.com/trends/social-media-influencer): Soulmates.ai Matches Brands with the a Social Media Influencer (Category: Marketing) Implication: Brands can use influencer platforms to better target audiences and increase engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)