# Influencer Subscription Social media personalities and celebs become more accessible through kits. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 5, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-subscription ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Influencer Subscription trend? **Influencer Subscription:** Subscription services are a business model that is gaining popularity, due to its ability to invite more customer interaction with the products contained. This invitation for collaboration is especially beneficial for celebrities and influencers looking to expand accessibility. As well, subscriptions encourage a ritual, as opposed to simply offering a product, making it an especially appealing business model for modern consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 25, 2016 to Jun 8, 2017 - Published: Jul 5, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Influencer Subscription trend ### Subscription Services Subscription services are gaining popularity as an effective business model that encourages customer interaction and collaboration. ### Collaborations with Celebrities and Influencers Partnering with influential personalities and celebrities can expand accessibility and provide more choice for underserved demographics. ### Celebrity-Created Meal Kits Celebrity chef-created meal kits and meal delivery services provide convenient options for consumers who appreciate convenience and want to level up their skills in the kitchen. ## What the Influencer Subscription trend means for industry ### For Food and Beverage Partnering with celebrities and chefs to create meal delivery services or kits. ### For Fashion and Beauty Collaborating with influencers to create subscription services. ### For Athletic Apparel Creating partnerships with famous athletes and musicians to design and promote sportswear collections or subscription-based athletic apparel services. ## Workshop question How can you break down the wall between your brand and your customer to seem more accessible? ## Trend signals for Influencer Subscription Trend score 3.0 out of 10, from popularity 49%, activity 34%, freshness 8%. - Popularity: 49% - Activity: 34% - Freshness: 8% ## Examples of the Influencer Subscription trend 4 featured examples from Nov 25, 2016 to Jun 8, 2017. - [Muslim Blogger Beauty Boxes](https://www.trendhunter.com/trends/muslim-girl): The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service (Category: Fashion) Implication: The beauty and personal care industry has an opportunity to expand its product offerings to include customized options for Muslim women, catering to their unique needs. - [Songstress Athleisure Collaborations](https://www.trendhunter.com/trends/demi-lovatos-fabletics): Demi Lovato's Fabletics Collection Inspires Confidence (Category: Pop Culture) Implication: Brands in the athletic apparel industry can innovate by partnering with celebrities and promoting body positivity and self-love in their marketing campaigns. - [Celebrity-Created Meal Kits](https://www.trendhunter.com/trends/southern-meal): Lance Bass is Launching Southern Meal Kits with Chef'd (Category: Lifestyle) Implication: As the demand for meal kit delivery services continues to grow, there is an opportunity for disruptive innovation in the food delivery industry through the creation of more divers… - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/munchies-meal-kit): Chef Matty Matheson Released a Subscription-Free 'MUNCHIES' Meal Kit (Category: Art & Design) Implication: The food and beverage industry can disrupt the traditional meal kit model by offering subscription-free meal kit options created by celebrity chefs or through industry collaborati… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)