# Influencer Entrepreneurship Influencers expand their reach by creating platforms of their own. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 26, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-investment ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Influencer Entrepreneurship trend? **Influencer Entrepreneurship:** A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 31 to Jul 20, 2015 - Published: Aug 26, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Examples of the Influencer Entrepreneurship trend 4 featured examples from Mar 31 to Jul 20, 2015. - [YouTuber Lifestyle Networks](https://www.trendhunter.com/trends/icon-network): Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond (Category: Pop Culture) Implication: Disruptive innovation opportunity lies in creating online networks and platforms that focus on beauty, fashion, and lifestyle content. - [Video Storytelling Apps](https://www.trendhunter.com/trends/video-storytelling): Mobile App Storie Lets You Film and Publish Video Clips of Your Day (Category: Tech) Implication: Disruptive innovation opportunity: Develop interactive video storytelling experiences that blur the lines between traditional entertainment and user-generated content. - [Interactive Beauty Blogger Apps](https://www.trendhunter.com/trends/mobile-beauty-app): This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im (Category: Fashion) Implication: Beauty brands can collaborate with beauty influencers to create interactive apps that engage fans and promote their products. - [Honest Video Apps](https://www.trendhunter.com/trends/beme-app): The Beme App by Casey Neistat Allows You to Capture Authentic Video Content (Category: Tech) Implication: The rise of apps like Beme underscores a growing desire among consumers for social media platforms that prioritize authenticity and meaningful human interaction. **Workshop question:** How can your brand play a role in consumer-created content? ## Themes within the Influencer Entrepreneurship trend ### Influencer-Owned Platforms Social influencers are expanding their reach beyond simply partnering with brands by investing in or developing their own platforms, leading to disruptive innovation opportunities in content creation and community building. ### Authenticity and Personal Connection Beauty influencers and content creators are partnering with tech companies to create apps and platforms that foster personal connections with their audience, providing disruptive innovation opportunities in user-generated content and immersive experiences. ### Honest and Genuine Content Influencers and creators are developing video storytelling apps that prioritize honesty, authenticity, and real-life moments, creating a disruptive innovation opportunity in mobile social media that prioritizes genuine connections over curated content. ## What the Influencer Entrepreneurship trend means for industry ### For Social Media Marketing The expansion of social influencers into platform development provides opportunities for brands to partner with these authentic voices, reach broader audiences in new ways, and leverage the creative spaces these influencers are carving out. ### For Mobile and App Development The proliferation of personalized influencer-owned and -endorsed apps signals opportunities in mobile app development and new ways to harness the power of mobile to create innovative, user-generated content experiences. ### For Video Content Creation The growing importance of influencers and creators in the development of social media and app platforms signals disruption and growth opportunities in video content creation, user-generated content, and the creation of more authentic and immersive media experiences. ## Trend signals for Influencer Entrepreneurship Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Recent trend clusters - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Terrain Software](https://www.trendhunter.com/protrends/off-road-technology) (Autos) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Concert-Themed LEGO Sets](https://www.trendhunter.com/trends/concert-themed-lego-sets) - [Blind-Box Plush Charms](https://www.trendhunter.com/trends/blind-box-plush-charms) - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) All articles: [Pop Culture](https://www.trendhunter.com/popculture)