# Influencer Housing Designers are focusing on elevating the aesthetic & function of content houses. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 12, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-housing ## Key Figures - Trend score: 5.9/10 - Evidence articles: 4 ## What is the Influencer Housing trend? **Influencer Housing:** Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences. ## The consumer insight behind the Influencer Housing trend Social media plays an important role in the lives of Gen Z consumers, many of whom utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 11 to Dec 12, 2020 - Published: Dec 12, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Influencer Housing trend ### Social Media Influencer Houses Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play, which includes social media influencer houses ### Esports Team Houses Team houses, acting as live-in dorms for influencers, provide esports and content creators with an environment to excel, bringing together viewers and engaging in brand collaborations ### Social Media-Ready Houses The niche of providing brands and influencers with 'Instagram-ready backdrops for shooting ads and promos' is projected to become a $15 billion industry by 2022 ## What the Influencer Housing trend means for industry ### For Real Estate Real estate companies can invest in creating trend-specific living quarters to cater to social media influencers and capitalize on their need for independence and seamless lifestyle ### For Advertising Advertising agencies can create campaigns that feature influencers living and working in trend-specific spaces, showcasing the spaces as part of their lifestyle and opportunity for them to create content ### For Design Design companies can work on providing opportunities for influencers to have eye-captivating living spaces for content creation, while also offering branded experiences that they can share with their followers ## Workshop question How can your brand enhance the experience of influencers? ## Trend signals for Influencer Housing Trend score 5.9 out of 10, from popularity 86%, activity 83%, freshness 9%. - Popularity: 86% - Activity: 83% - Freshness: 9% ## Examples of the Influencer Housing trend 4 featured examples from Dec 11 to Dec 12, 2020. - [Influencer-Specific House Designs](https://www.trendhunter.com/trends/house-for-influencers): Web Stars Channel Conceived This House for Influencers (Category: Art & Design) Implication: Real estate developers and investors may find opportunities in creating homes and spaces that cater to the specific needs of influencers and their growing importance in the market… - [Social Media-Ready Houses](https://www.trendhunter.com/trends/village-studio): Village Studio Has Opened Two New Locations—one in LA & One in Brooklyn (Category: Art & Design) Implication: Opportunity for marketing and advertising agencies to incorporate influencer marketing strategies and offer social media-ready spaces for client campaigns. - [Social Media Influencer Houses](https://www.trendhunter.com/trends/social-media-influencer-house): The Hype House Houses Some of TikTok's Most Talked-About Stars (Category: Pop Culture) Implication: Disruptive innovation opportunity: Identifying and investing in properties that can be transformed into purpose-built influencer houses, catering to the demand for unique and phot… - [Esports Team Houses](https://www.trendhunter.com/trends/team-houses): The FaZe Clan Moved to a Dual 12,500-Square-Foot Mansions in Hollywood Hills (Category: Art & Design) Implication: The trend of team houses for influencers represents a disruptive innovation opportunity for real estate industry to cater to the unique needs of content creators and esports teams. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)