# Influencer Generation Brands accelerate the process of individuals becoming influencers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2018 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-generation ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Influencer Generation trend? **Influencer Generation:** Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 21, 2017 to Jul 13, 2018 - Published: Aug 31, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Influencer Generation trend ### Influencer Education Programs The rise of social media influencers has created a wave of educational opportunities for people to learn how to grow their followings and personal brands. ### Influencer Management Apps Social media platforms are creating new software to help influencers manage their content and curate their business strategies. ### Social Media Verification Services Social media platforms are establishing systems for users to verify their accounts and establish themselves as legitimate figures on their respective platforms. ## What the Influencer Generation trend means for industry ### For Education The education industry has an opportunity to create programs and courses that help aspiring influencers grow their followings and personal brands. ### For Social Media Platforms Social media platforms have the opportunity to create new software and services that help influencers manage their content and curate their business strategies. ### For Marketing and Advertising Marketing and advertising professionals can use social media influencers to more authentically connect with Millennial and Gen Z consumers, on a more micro level. ## Workshop question How could your brand better leverage the power of influencers? ## Trend signals for Influencer Generation Trend score 3.9 out of 10, from popularity 62%, activity 47%, freshness 8%. - Popularity: 62% - Activity: 47% - Freshness: 8% ## Examples of the Influencer Generation trend 4 featured examples from Jun 21, 2017 to Jul 13, 2018. - [Social Media Influencer Schools](https://www.trendhunter.com/trends/yiwu-industrial-commercial-college): Yiwu Industrial & Commercial College Helps Students Become Stars (Category: Social Media) Implication: Educational institutions are capitalizing on the demand for social media influencer training. - [Aspiring Influencer Training Trips](https://www.trendhunter.com/trends/aspiring-influencer): VISA is Sending Someone on a Free Trip to Thailand or Spain (Category: World) Implication: Hotels and other hospitality businesses can partner with social media influencers to design and promote curated travel experiences that provide guests with unique and Instagram-wo… - [Influencer Business Management Apps](https://www.trendhunter.com/trends/live-creator-kit): Facebook's Live Creator Kit App Will Help Online Influencers (Category: Social Media) Implication: The Live Creator Kit app presents disruptive innovation opportunities in the field of social media marketing, empowering businesses to leverage the influence of social media influ… - [Social Media Verification Applications](https://www.trendhunter.com/trends/verification-application): Instagram Will Allow Users to Apply for a Blue Check Mark (Category: Marketing) Implication: The industry of identity verification services can benefit from the trend of social media platforms offering user verification, by providing secure and reliable verification proce… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)