# Influencer Expertise Social media influencers are consulted for their cultural know-how. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 20, 2015 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-expertise ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Influencer Expertise trend? **Influencer Expertise:** Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 20 to Oct 30, 2015 - Published: Aug 20, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Influencer Expertise trend 6 featured examples from Aug 20 to Oct 30, 2015. - [Sultry Shoe Campaigns](https://www.trendhunter.com/trends/sam-edelman-shoes): Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes (Category: Marketing) Implication: Fashion brands can benefit from strategic partnerships with influencers and celebrities to drive sales and brand awareness. - [Easygoing Blogger Collections](https://www.trendhunter.com/trends/cupcakes-and-cashmere): The Cupcakes and Cashmere Line is Exclusive to Nordstrom (Category: Fashion) Implication: The Cupcakes and Cashmere collection for Nordstrom highlights the opportunity for partnerships to drive sales and enhance brand affinity in the fashion retail industry. - [Gardening Blogger Projects](https://www.trendhunter.com/trends/diy-garden-projects): Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects (Category: Marketing) Implication: Opportunity for gardening and home improvement brands to collaborate with bloggers and influencers to connect with consumers who may not have prior gardening knowledge. - [Designer Yogurt Pots](https://www.trendhunter.com/trends/blogger-design): Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging (Category: Marketing) Implication: Brands in the food and beverage industry are embracing blogger design partnerships to create unique packaging designs that resonate with consumers. - [Latina Blogger Clothing Collaborations](https://www.trendhunter.com/trends/latina-blogger): This Blogger Teamed Up with 'Aéropostale' for a New Line (Category: Pop Culture) Implication: Fashion companies can collaborate with bloggers and influencers to create apparel lines that appeal to their engaged online audience. - [Quirky Blogger Collaborations](https://www.trendhunter.com/trends/blogger-collaboration): Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics (Category: Fashion) Implication: Retailers can explore collaborations with influential bloggers to create unique and affordable fashion collections that resonate with their target audience. ## Themes within the Influencer Expertise trend ### Influencer Product Collaborations Brands are consulting social media influencers and bloggers to create more authentic and resonating goods by applying their cultural and generational fashion expertise. ### Blogger Design Partnerships Brands are turning to blogger design partnerships for unique packaging and fashion design ideas. ### Blogger Collaboration in Affordable Fashion Collaborations between bloggers and affordable fashion brands like Aéropostale enable fashion-forward and colorful designs to appeal to young Hispanic consumers. ## What the Influencer Expertise trend means for industry ### For Fashion The fashion industry can leverage blogger collaborations to reach new consumers and expand existing relationships. ### For Food and Beverage Food brands can secure collaborations with bloggers to offer unique designs and packaging that appeal to customers. ### For Gardening Gardening brands can collaborate with bloggers to create instructional DIY projects and offer inspiration to gardeners of all levels. ## Trend signals for Influencer Expertise Trend score 5.2 out of 10, from popularity 82%, activity 65%, freshness 8%. - Popularity: 82% - Activity: 65% - Freshness: 8% ## Recent trend clusters - [Sweet Redirect](https://www.trendhunter.com/protrends/autumn-flavor-crossover) (Lifestyle) - [Sleep Orchestration](https://www.trendhunter.com/protrends/sleep-orchestration) (Lifestyle) - [Scoped Judgment](https://www.trendhunter.com/protrends/medical-decision-support) (Tech) - [Lasting Profiles](https://www.trendhunter.com/protrends/repairable-leather-boots) (Fashion) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)