# Influencer Edu Influencers get involved in education within their areas of expertise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 30, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-edu ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Influencer Edu trend? **Influencer Edu:** With influencer marketing being as prominent as it now is, educational platforms that aim to spout advice and expertise within this industry are coming from the influencers themselves. These summits and conferences legitimize influencers in a market that is just slowly beginning to understand the power of the personal brand—particularly its impact on younger demographics. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 26, 2016 to Jan 5, 2018 - Published: Jan 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Influencer Edu trend ### Influencer Education Influencers offering educational platforms are legitimizing the power of personal branding, particularly among younger demographics. ### Industry-Specific Social Media Conferences Conferences like SnapHappen and BOF Voices offer networking opportunities and discussion around the progression of fashion and social media. ### Culture-Specific Innovation Summits Events like Hispanicize Texas highlight the need for diversity and representation in industries regarding business, fashion, media and technology. ## What the Influencer Edu trend means for industry ### For Education Technology There is an opportunity for Edtech companies to partner with influencers to provide educational platforms in various industries. ### For Social Media Marketing Brands could benefit from attending conferences to stay up to date with social media trends, connect with influencers, and gain marketing opportunities. ### For Diversity and Inclusion Consulting Innovation summits aimed at diversity could open up a market for consulting groups and help businesses in these areas. ## Workshop question How can your brand become better informed on influencer marketing, and leverage it for its own purposes? ## Trend signals for Influencer Edu Trend score 4.1 out of 10, from popularity 58%, activity 57%, freshness 8%. - Popularity: 58% - Activity: 57% - Freshness: 8% ## Examples of the Influencer Edu trend 4 featured examples from Aug 26, 2016 to Jan 5, 2018. - [Social Media Influencer Schools](https://www.trendhunter.com/trends/yiwu-industrial-commercial-college): Yiwu Industrial & Commercial College Helps Students Become Stars (Category: Social Media) Implication: Educational institutions are capitalizing on the demand for social media influencer training. - [Social Snapshot Conferences](https://www.trendhunter.com/trends/snaphappen): 'SnapHappen' is Launching as a Business-Focused Event (Category: Tech) Implication: Disruptive innovation opportunity: Develop new tools and strategies to enhance social media marketing through Snapchat. - [Latino Influencer Summits](https://www.trendhunter.com/trends/hispanicize-texas): Hispanicize Texas Aims to Empower With Engaging Sessions (Category: Life-Stages) Implication: Fashion brands can collaborate with Latino influencers to reach a broader and more diverse audience. - [Fashion Industry Conferences](https://www.trendhunter.com/trends/bof-voices): BOF Voices is a Three-Day Event That Celebrates a Diversity of Ideas (Category: Marketing) Implication: The fashion industry can embrace diverse ideas and perspectives to drive innovation and creativity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)