# Influencer Entrepreneur Social influencers turn to online platforms for guidance and growth. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 15, 2015 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/influencer-career ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the Influencer Entrepreneur trend? **Influencer Entrepreneur:** The rise of social media has resulted in the social media celebrity. Though there are now talent agencies that solely represent famous YouTubers and bloggers, there are also smaller platforms designed to help users learn how to grow and manage their influence. The realization that people have the potential to co-create, rather than simply consume media, has caused a pragmatic shift in the way they use social networks. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 14, 2014 to Jul 11, 2015 - Published: Jul 15, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Influencer Entrepreneur trend ### Rise of Social Media Celebrities and Influencers The rise of social media has resulted in the social media celebrity, for whom there are now talent agencies that solely represent famous YouTubers and bloggers. ### Emergence of Video Subscription Services Vessel Video is a new YouTube competitor that offers curated content and better perks for content creators, allowing content producers to create valuable businesses built for Internet audiences. ### Growing Need for Video Management Tools Video management tools like Epoxy help streamline content by offering social media management and scheduling tools, allowing creators to interact with their fans more consistently on a variety of platforms. ## What the Influencer Entrepreneur trend means for industry ### For Social Media and Influencer Management Platforms Platforms designed to help users learn how to grow and manage their influence, which reflects the emerging importance of social media celebrities and influencers. ### For Video Marketing and Monetization Services With YouTube content creators leveraging their millions of viewers into a lucrative career, online video monetization has become a focus for advertising revenue and potential subscription services. ### For Content Creation and Marketing Management Tools As content-focused marketing approaches become more popular, there is a growing need for integrated marketing calendars and streamlined video publishing and social media management tools. ## Workshop question In what way could you leverage the idea of co-creation via social media to better target or relate to your consumer? ## Trend signals for Influencer Entrepreneur Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%. - Popularity: 43% - Activity: 21% - Freshness: 8% ## Examples of the Influencer Entrepreneur trend 6 featured examples from Jan 14, 2014 to Jul 11, 2015. - [Integrated Marketing Calendars](https://www.trendhunter.com/trends/content-creation-tool): The Evernote & CoSchedule Colab Results in a Content Creation Tool (Category: Tech) Implication: The partnership between Evernote and CoSchedule opens up opportunities for the productivity app industry to explore similar collaborations and integrations, providing users with m… - [Custom AR-Building Platforms](https://www.trendhunter.com/trends/augmented-reality-platform): CraftAR is an Augmented Reality Platform for Content Creation (Category: Tech) Implication: Businesses in the advertising and marketing industry can benefit from incorporating CraftAR's platform into their campaigns for unique and interactive user experiences. - [Corporate Video Subscriptions](https://www.trendhunter.com/trends/online-video-monetization): This YouTube Network Shows New Venues in Online Video Monetization (Category: Pop Culture) - [Video Subscription Services](https://www.trendhunter.com/trends/vessel-video): Vessel Video Provides Incentives for Its Content Creators (Category: Tech) Implication: The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection. - [YouTube Channel TV Shows](https://www.trendhunter.com/trends/maker-studios): Maker Studios is Producing TV Specials Featuring YouTube Talent (Category: Business) Implication: The entertainment industry can explore disruptive innovation opportunities by embracing cross-platform TV innovation and collaborating with YouTube talent. - [Video Content Management Tools](https://www.trendhunter.com/trends/video-publishing-platform): The Epoxy Video Publishing Platform Makes Life Easier for YouTubers (Category: Social Media) Implication: The demand for video publishing platforms presents an opportunity for online video platform providers to develop tailored solutions for content creators. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)