# In-Flight Presentation Airlines embrace creativity and elegance when serving meals to passengers. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 1, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-presentation ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the In-Flight Presentation trend? **In-Flight Presentation:** In a bid to elevate the in-flight experience and delight passengers during long and exhausting flights, airlines are experimenting with in-flight meal presentations. Whether it be through design, sustainability or for the sake of comfort, the service becomes more enriched than its predecessor. ## The consumer insight behind the In-Flight Presentation trend Consumers are interested in elevated experiences that go against the status quo. On one hand, a refined presentation of products and services allows many to feel special and glamorous. This feeling is an indulgence as high-end goods are not accessible to everyone. On the other hand, breaking from tradition and embracing a more modern approach to goods and services is beneficial as consumers look for opportunities to try something refreshing. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 1, 2016 to Sep 16, 2019 - Published: Nov 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Flight Presentation trend ### Elevated In-Flight Experiences Airlines are experimenting with in-flight meal presentations and creating high-end, high-quality snacking options to elevate the in-flight experience. ### Innovation in Airline Food Presentation Design and sustainability are becoming increasingly important in airline food production and presentation as airlines seek to differentiate their services with a modern approach. ### Sustainable Service Designs Design studios are focusing on sustainable cabin service reimaginations, replacing hazardous materials with eco-friendly alternatives. ## What the In-Flight Presentation trend means for industry ### For Airline Industry Airlines are rethinking the traditional approach to in-flight meal presentations and services to offer unique and memorable experiences to passengers. ### For Design Industry Design studios are creating eco-friendly service products and packaging, addressing the growing global issue of plastic waste production and environmental harm. ### For Hospitality Industry The hospitality industry is being influenced by the trend of offering high-end, elevated, and unique dining experiences, which can be applied to in-flight services as well. ## Workshop question What alternative presentations can you offer for your product or service? ## Trend signals for In-Flight Presentation Trend score 4.5 out of 10, from popularity 67%, activity 59%, freshness 9%. - Popularity: 67% - Activity: 59% - Freshness: 9% ## Examples of the In-Flight Presentation trend 4 featured examples from Jun 1, 2016 to Sep 16, 2019. - [Eco-Friendly Plane Meals](https://www.trendhunter.com/trends/plane-meal): PriestmanGoode Thinks of the Planet When Revolutionizing Cabin Service (Category: Eco) Implication: The eco-friendly plane meals by PriestmanGoode present disruptive innovation opportunities for airlines to reduce plastic waste and transition to sustainable catering practices. - [Reimagined Airplane Dining Experiences](https://www.trendhunter.com/trends/virgin-atlantic-inflight-meals): These Virgin Atlantic In-Flight Meals are Expertly Crafted (Category: Lifestyle) Implication: Disruptive innovation opportunities in transforming the in-flight dining experience to meet evolving consumer expectations. - [Gourmet In-Flight Kids Meals](https://www.trendhunter.com/trends/airline-menu): Lufthansa Reworked Its Airline Menu with a Michelin-Starred Chef (Category: Lifestyle) Implication: Airlines can improve their in-flight experience by collaborating with chefs and offering gourmet meals for children, ultimately differentiating themselves in a competitive market. - [In-Flight Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese-pairings): This Airline is Serving Up Wine and Cheese Pairings During Flights (Category: Lifestyle) Implication: Airlines can capitalize on the demand for high-end dining experiences by partnering with gourmet food and beverage brands to offer curated food and beverage pairings during flight… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)