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# In-Flight Networking
Airport lounges are updated to facilitate social exchange.

By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Aug 21, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-networking

## Key Figures

- Trend score: 3.3/10
- Evidence articles: 6

## What is the In-Flight Networking trend?

**In-Flight Networking:** Business travel has become so much more than clocking in hours overseas. As workers begin to realize the opportunities of travel, they're more willing, and even more enthusiastic, to partake. In addition to making the travel experience more hospitable, airlines and airports are now providing spaces for working, networking and social interaction to appeal to a new class of traveler.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 18, 2014 to Aug 11, 2015
- Published: Aug 21, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the In-Flight Networking trend

### In-Flight Networking

The trend of in-flight networking is taking over airports and airlines as a new class of traveler wants to work and socialize while traveling.

### Luxurious Airport Lounges

Luxurious airport lounges are becoming a trend as brands like Centurion Lounge at San Francisco International Airport are offering multisensory, sculptural lounges for travelers.

### Travel Apps for Business Professionals

Travel apps for young professionals are becoming key to help make new work connections and explore destinations while on business trips.

## What the In-Flight Networking trend means for industry

### For Hospitality Industry

The hospitality industry can benefit from providing new networking and social spaces in airports and on airlines to attract new classes of travelers.

### For Luxury Retail Industry

The luxury retail industry can benefit from providing luxurious experiences in new airport lounges that combine art and nature.

### For Technology Industry

The technology industry can benefit from creating travel apps for business professionals who want to work and explore destinations while out of town.

## Workshop question

What relationship does your corporate culture have with the mobility of its employees?

## Trend signals for In-Flight Networking

Trend score 3.3 out of 10, from popularity 52%, activity 40%, freshness 8%.

- Popularity: 52%
- Activity: 40%
- Freshness: 8%

## Examples of the In-Flight Networking trend

6 featured examples from Feb 18, 2014 to Aug 11, 2015.

- [Exploratory Airport Lounges](https://www.trendhunter.com/trends/centurion-lounge): The Centurion Lounge at San Francisco Airport is a Multisensory Space (Category: Marketing)
  Implication: Opportunity for travel and tourism companies to provide innovative and luxurious travel experiences.
- [Rejuvenating Airport Parks](https://www.trendhunter.com/trends/rooftop-park): JetBlue's Rooftop Park is Designed to Lift Travelers' Moods (Category: Lifestyle)
  Implication: The airline industry can capitalize on the trend of creating airport wellness spaces by incorporating innovative features that prioritize passenger comfort and well-being.
- [In-Flight Networking Apps](https://www.trendhunter.com/trends/here-on-biz): Virgin America's Here on Biz App Connects Travellers in the Sky (Category: Tech)
  Implication: Airlines have an opportunity to leverage in-flight networking apps to create unique and engaging experiences for passengers, ultimately enhancing customer satisfaction and loyalty.
- [Sci-Fi Airport Lounges](https://www.trendhunter.com/trends/futuristic-interior-design): The Koltsovo Airport VIP Lounge Boasts a Futuristic Interior Design (Category: Art & Design)
  Implication: Businesses within the hospitality industry can create unique, visually-appealing environments that cater to consumers looking for one-of-a-kind experiences.
- [Business-Based Travel Apps](https://www.trendhunter.com/trends/travelers-connect): The 'Jambo' App Helps Business Travelers Connect While Out of Town (Category: World)
  Implication: The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers.
- [VIP Lounge-Booking Apps](https://www.trendhunter.com/trends/airport-lounge-access): The LoungeBuddy App Helps Air Travelers Get Airport Lounge Access (Category: World)
  Implication: Existing travel companies can partner with lounge-booking apps as a value-added service to their customers

## Recent trend clusters

- [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in World

- [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat)
- [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave)
- [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet)
- [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes)

All articles: [World](https://www.trendhunter.com/world)
