# Redesigning Expectations Air travel as an example of traditional industry reinventions. By [Marissa Brassfield](https://www.trendhunter.com/Marissa), Ridiculously Efficient CEO | Published Sep 30, 2009, updated Nov 19, 2009 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-lifestyle-marketing-aircraft-carriers-use-luxury-and-humor-to-keep ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Redesigning Expectations trend? **Redesigning Expectations:** Luxury and budget airlines have shown two strategies to stay afloat in the recession. The well-padded coffers of upscale aircraft carriers have upped the ante with world-class accommodations, while budget airlines use the vibrant personalities of their staff to make flights more pleasant. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 10 to Aug 13, 2009 - Published: Sep 30, 2009 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Redesigning Expectations trend ### Luxury vs. Budget Airlines Luxury and budget airlines are two competing strategies to stay afloat in the recession, providing opportunities for airlines to innovate in their pricing and service offerings. ### In-flight Luxury Accommodations Innovations in in-flight technology and luxury accommodations offer airlines the ability to create new levels of comfort, convenience, and personalized service for their passengers. ### Creative Marketing and Social Media Engagement Opportunities for airlines to engage with their customers and build loyalty through creative marketing campaigns and social media platforms are growing, providing new ways to differentiate and distinguish their brand. ## What the Redesigning Expectations trend means for industry ### For Aviation The aviation industry is constantly evolving, with new technologies and trends emerging that offer opportunities for airlines to innovate and provide differentiated services to their passengers. ### For Hospitality As airlines increasingly focus on providing luxury and hospitality services to their passengers, innovations and trends within the hospitality industry can provide useful insights and ideas for airlines looking to improve their service offerings. ### For Digital Marketing Creative marketing campaigns and social media engagement are increasingly important for airlines looking to connect with customers and build brand loyalty, creating opportunities for digital marketing professionals to work with airlines in this area. ## Trend signals for Redesigning Expectations Trend score 3.6 out of 10, from popularity 62%, activity 38%, freshness 8%. - Popularity: 62% - Activity: 38% - Freshness: 8% ## Examples of the Redesigning Expectations trend 6 featured examples from Feb 10 to Aug 13, 2009. - [Mile-High Flying Mansions](https://www.trendhunter.com/trends/hi-flying-luxury-luftansa-designs-plane-for-end-of-recession): Exceptionally Luxurious Airplane Interiors by Luftansa Technik (Category: Luxury) Implication: The aircraft interior design industry can capitalize on the trend of creating exceptionally luxurious airplane interiors by offering innovative designs, materials, and features. - [Personal Plane Wardrobes](https://www.trendhunter.com/trends/etihad-airways-suite-plane-seat): Etihad Airways Suites Include Massagers, Beds and More (Category: Marketing) Implication: Disruptive innovation opportunity: Develop and manufacture advanced aircraft interiors that prioritize luxury and comfort. - [Monthly Flight Passes](https://www.trendhunter.com/trends/jetblue-flights): For $600, Fly All You Want With JetBlue in September (Category: Autos) Implication: Offering deals such as monthly flight passes can disrupt the traditional pricing models in the airline industry and attract more customers. - [Crowdsourced Skit Scripts](https://www.trendhunter.com/trends/crowdsourced-twitcoms-southwest-airlines-performs-tweets): Southwest Airlines Solicits Tweets From Passengers for a Twit-Com (Category: Pop Culture) Implication: Airlines can leverage crowdsourcing and social media to create innovative marketing campaigns and engage with their audience in a unique way. - [Inflight Touchscreen Luxury](https://www.trendhunter.com/trends/300-million-a380-airbus): Host a 600 Person Party in the Sky on the $300 Million A380 Airbus (Category: Autos) Implication: The aviation industry can capitalize on the trend of inflight luxury and innovative technology by offering high-end private jet services, upgrading commercial airliners with luxur… - [5-Star In-Flight Feasts](https://www.trendhunter.com/trends/lufthansa-the-ritz-carlton-for-in-flight-dining): Lufthansa Partners Up With the Ritz-Carlton for Airplane Food (Category: World) Implication: The airline catering industry has an opportunity to explore partnerships with high-end hotels to offer gourmet meals to first class and business class passengers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Business - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)