# In-Flight Fancy Airlines offer immersive experiences available solely in the air. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Oct 15, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-fancy ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the In-Flight Fancy trend? **In-Flight Fancy:** In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services. ## At a Glance - Evidence: 5 featured examples - Articles from: May 21 to Oct 11, 2017 - Published: Oct 15, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the In-Flight Fancy trend ### In-Flight Augmented Reality With the in-flight augmented reality experience, airlines can provide passengers with real-time information about their flights while also aiding the crew with the tools to provide better service. ### Reading Campaigns Reading is a fun way to to enhance and engage children’s minds, which can help airlines encourage the future generation of passionate readers. ### In-Flight Entertainment Experiences Offering pop-up events and immersive in-flight experiences to passengers during flights is a fun and clever way for airlines to engage consumers and provide a unique experience. ## What the In-Flight Fancy trend means for industry ### For Airline Industry Airlines can use the in-flight augmented reality experience to boost passengers' experience and provide real-time information. ### For Entertainment Industry With the increased demand for innovative in-flight entertainment experiences, the entertainment industry can collaborate with airlines to create unique products and services tailored to passengers' preferences. ### For Publishing Industry Reading campaigns in flights create an excellent opportunity for the publishing industry by promoting literacy to future readers or avid bookworms. ## Workshop question What aspects of consumers' journeys with your brand are least appealing? How could you shift these into positive, desirable experiences? ## Trend signals for In-Flight Fancy Trend score 4.3 out of 10, from popularity 69%, activity 53%, freshness 8%. - Popularity: 69% - Activity: 53% - Freshness: 8% ## Examples of the In-Flight Fancy trend 5 featured examples from May 21 to Oct 11, 2017. - [In-Flight AR Experiences](https://www.trendhunter.com/trends/in-flight-augmented-reality): Air New Zealand Will Soon Using In-Flight Augmented Reality for Clients (Category: Tech) Implication: Airlines can leverage in-flight AR experiences to differentiate their services, provide personalized experiences, and improve customer satisfaction. - [Digitally Focused Airplane Events](https://www.trendhunter.com/trends/flyinglab): FlyingLab Offers Immersive On-Board Events for Passengers (Category: Business) Implication: The airline industry can utilize FlyingLab's digital events and immersive experiences to differentiate themselves and attract customers. - [Immersive In-Flight Performances](https://www.trendhunter.com/trends/in-flight-entertainment): The Icelandair 'Stopover Pass' Redefines In-Flight Entertainment (Category: Marketing) Implication: Opportunities for airlines to differentiate themselves by offering immersive in-flight performances and unique stopover experiences. - [Aerial Eclipse-Viewing Parties](https://www.trendhunter.com/trends/aerial-eclipse-viewing): Southwest Airlines Flights is Hosting Events for the Eclipse (Category: Tech) Implication: Airlines can capitalize on the trend by organizing eclipse-viewing parties on select flights to offer passengers a memorable experience and increase customer satisfaction. - [Flight-Upgrading VR Headsets](https://www.trendhunter.com/trends/klm-airline): KLM Airline Gave Virtual Reality Headsets to Budget Airline Travelers (Category: Marketing) Implication: Virtual reality industry has the potential to disrupt the travel industry by providing immersive experiences and upgrades for budget airline passengers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)